SEO and Social Media Optimization

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: 1. Keyword analysis to determine relevant search terms for Silver Linings Teletherapy( www.slteletherapy.com ) 2. A strategy document to outline: · Search Engine Optimization (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords · Social media requirements to increase the number of followers/likes and share 1. Determine which social media platforms are most appropriate and help with content creation 2. Working with tools and programs such as <www.hootsuite.com> We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve: · Silver Linings Teletherapy key objectives and goals for this project; are Being the top-ranked result for www.google.com and improving our social media presence and brand name awareness overall. This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated. *NOTE: If a professor is interested in all elements of this project but is interested in some parts - please feel free to connect with us about this. We would be happy to collaborate with a professor on the making of this project.

Market Research - Service Launch Strategy

We are looking for either an individual student or a small group of students to complete this project. We want to expand our product offering by adding a new branch to our existing companies. Currently we provide Mental Health Counselling in North Carolina, to Seniors (Silver Linings for Seniors, Inc.) and to People ages 21 Older (Silver Linings Teletherapy). We are considering adding Mental Health Provider Credentialing and enrolment across the United States. Specifically, we are interested offering a pay for service credentialing and enrolling providers to be able to accept insurance reimbursement. We need insights to clarify barriers to entry, as well as help to anticipate the ramp-up to commercialization, and the best approach to go to market successfully with our new service (. Initial questions to brainstorm include, but are not limited to: 1. Competitive analyses of the industry segment are interested in entering. 2. What is the current and historical market rate for these service? 3. Is making it a niche market targeting Mental Health providers credentialing only a mistake? 4. Who are our closest competitors and how do we differentiate ourselves? 5. How do we establish our brand: Build awareness, acquire customers, and defend any early success? 6. What are the legal requirements to starting this opportunity? 7. Any strategic recommendations for growth? 8. What professional certifications are recommended and from here? We are looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market and how to position ourselves as a successful leader. *NOTE: If a professor is interested in all elements of this project, but is interested in some parts - please feel free to connect with us about this. We would be happy to collaborate with a professor on the making of this project.

Marketing and Social Media Content Writer

Silver Linings Teletherapy, specializes in providing mental health counseling throughout the state of North Carolina using Teletherapy. With a diverse group of 20 Therapists and 10 administrative staff dedicated to helping people find their “Silver Linings”. Details Our team is looking for a Markeitng social media marketing wizard who can help us drive more traffic and to our website and generate more brand awareness. The primary project requirements include: A strategy document to outline: Creating content for Search Engine Optimization (SEO) to ensure our organization appears on the first page of Google for relevant keywords. Creating engaging content and social media posts (Pinterest, LinkedIn, Instagram, Twitter) and blogs to increase the number of followers/likes and share. Working with tools and programs such as <Hootsuite and Mailchimp> We are excited to work with students who can help us not only brainstorm, but also execute a content to achieve: < "Being the top-ranked result for the keywords 'mental health, counseling, and teletherapy " and more in North Carolina> This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated. *NOTE: If a professor is interested in all elements of this project but is interested in some parts - please feel free to connect with us about this. We would be happy to collaborate with a professor on the making of this project.

Writing for Mental Health (blogging)

We would like students to help us with writing content for blogs related to Mental Health, Seniors, and or Teletherapy that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. To accomplish this, we expect the student(s) will: Write blog articles, and other content pieces on assigned topics Evaluate recent successful user-generated campaigns, preferably in our sector Identify media outlets that are most beneficial to share our story Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing skills would be the ideal candidate for this project. *NOTE: If a professor is interested in all elements of this project, but is interested in some parts - please feel free to connect with us about this. We would be happy to collaborate with a professor on the making of this project.