Saskatchewan Polytechnic
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Edventive – Teacher Engagement and Targeted Growth Strategy Implementation

Closed
Edventive
Edventive
Toronto, Ontario, Canada
Jonathon Bloomfield
Jonathon Bloomfield
Founder
(22)
4
Project
Academic experience
120 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Customer segmentation Digital marketing Community engagement
Skills
administrative functions infographics growth strategies product adoption strategies blog posts content creation persona (user experience)
Details

The goal of this project is to enhance Edventive's user acquisition and engagement strategies by implementing targeted growth loops, creating compelling content for specific teacher personas, and optimizing conversion pathways to drive product adoption among educators struggling with administrative tasks.

Deliverables

Month 1: Persona-Targeted Content Creation and Growth Loop Implementation 


Objectives: 


  • Develop targeted content for each of our 5 high-intent customer personas 
  • Implement the "Word-of-Mouth Referral Loop" strategy 
  • Identify and begin engaging with 5 teacher communities 


Key Deliverables: 


  • 5 persona-specific content pieces (e.g., blog posts, infographics, video scripts, etc.) 
  • Initial engagement strategy for 5 teacher communities 

 

 


Month 2: Buyer's Journey Optimization and Community Expansion 


Objectives: 


  • Create content for each stage of the buyer's journey 
  • Expand presence in teacher-focused communities and partnerships 
  • Develop engagement strategies for 5 additional teacher communities 


Key Deliverables: 


  • Content suite covering awareness, consideration, decision, and retention stages 
  • Engagement strategies and initial implementation for 10 teacher communities in total 


Month 3: Community Growth and Referral Program Launch 


Objectives: 


  • Expand to and engage with 5 more teacher communities 
  • Design and launch a teacher-to-teacher referral program 
  • Analyze and report on community engagement impact 


Project MVP/goals that must be completed: 

  • Creation of persona-specific content for all 5 high-intent personas 
  • Implementation of the Word-of-Mouth Referral Loop 
  • Launch of a teacher-to-teacher referral program 
  • Established presence and engagement strategy in 15 teacher communities 
  • Comprehensive report on community engagement impact and recommendations for future growth 


Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes
Quality education

About the company

Company
https://www.edventive.co
Toronto, Ontario, Canada
2 - 10 employees
Technology, Education

Teacher burnout is a huge problem and we've experienced it first hand!

We're an early-stage EdTech startup building simple software to help teachers reclaim their time by streamlining and automating their menial administrative tasks like marking, student feedback and reporting.

Our focus for the coming months is a mix of customer discovery, brand awareness and product development. We can't wait to have you helping out!