Edventive – Teacher Engagement and Targeted Growth Strategy Implementation

The goal of this project is to enhance Edventive's user acquisition and engagement strategies by implementing targeted growth loops, creating compelling content for specific teacher personas, and optimizing conversion pathways to drive product adoption among educators struggling with administrative tasks.

Edventive – Digital Handwritten Grading Enhancements

The goal of this project is to enhance Edventive's existing handwritten work processing system, with a focus on improving question-answer pair detection, implementing step-by-step problem-solving analysis, and developing basic PDF annotation tools for uploaded student work.

EdTech Startup SEO & Social Media Management

Goal: Increase brand awareness, drive website traffic, and enhance engagement among teachers through targeted SEO and social media strategies.Target Audience: Teachers (K-12, higher education)Focus Areas: Back-to-school cycle, teacher pain points, classroom resources, professional development and reducing administrative overwhelm.

Teacher Sentiment Analysis and Administrative Challenges Discovery

Goal: Conduct comprehensive customer discovery research to understand teacher sentiments and administrative challenges to help inform our product roadmap and outreach strategy for the fall.Scope:Research teacher sentiments on social media (Instagram, TikTok, Facebook, LinkedIn, Pinterest, X, Reddit)Engage teachers online to discuss administrative strugglesConduct 30-minute interviews with 25 individual teachersAnalyze data to identify pain points and inform product improvementsTimeline: 7.5 hours a week for 8 weeks