Digital Marketing Strategy For a Fashion Inspired Headphones Brand Co
Project scope
Categories
Digital marketing Social media marketingSkills
target market digital marketing social media innovationWe want students to help us develop an innovative digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.
The main questions we’d like students to help us answer are the following:
- How should we promote our company?
- What social media channels should we utilize?
- What budget is appropriate for advertising?
- What messaging should we use?
- What are the best way to promote a membership base community with earning opportunities for marginalized youths and young adults?
Final deliverables can come in the form of a report and/or presentation
Study membership base business models canvas
Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.
Weekly calls and emails
Accessible to student 24/7
About the company
Zuka Sound Inc., operating as 'ZUKA' is a profit for purpose fashion inspired brand company that is positioning itself to disrupt the entire audio electronics industry via its never before seen product design and quality, premium in studio/concert feel sound and very reasonable pricing. Our ZEP(Zuka Entrepreneurship Program) is our very ambitious global initiative to use our brand and products to offer youths and young adults opportunities to also join us and create wealth for themselves and families. The ZUKA business model is membership base because we want to create and establish a solid community that will educate and support marginalized people. If ZUKA profits so do our membership. PEROD!!