We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.

The main questions we’d like students to help us answer are the following:

• How should we promote our company?
• What social media channels should we utilize?
• What budget is appropriate for advertising?
• What messaging should we use?

We need to determine our market strategy and the brand messaging to our target audience (Millennials and Gen Z ). We expect Final deliverables can come in the form of a report and/or presentation.

Students will work closely with the venture founders who are supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.