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London, Ontario, Canada
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Retailers and Vendors Market research
Our company will advertise thousands of Halal food products online. The main problem we are trying to solve is gathering detailed information about available Halal food market stores and vendors in the main cities in Ontario province to build our database for potential retailers and vendors who will list their products on our platform. This will involve several different steps for the students, including: Ask for referrals: Contact information and meaningful endorsements from colleagues, friends, customers, other retailers, and vendors. Check Halal websites and publications: Including trade organizations, associations, guilds, regulatory boards, certification agencies, and newsletters. Google it: Use a variety of specific phrases, try adding your geographical location, and pay close attention to any paid ads that appear Call local associations or the BBB: Most cities have an economic development organization or professional resource center that will offer vendor listings with background information, historical data, previous complaints or grievances, etc. Bonus steps in the process would also include: Identify From the gathered information of retailer and vendor which ones are right for you. Retailers and Vendors' business size and scale. Create retailers and vendors pre-qualifying questions. Analysis of retailers' and Vendor's customer reviews.

Business Plan and Financial Projection
We are excited to be launching a new business, (name of business and brief description of what the company will do). With any launch, having a financial plan is one of the keys to success, and we would like to involve students in creating one for our new venture. This will involve several different steps for the students, including: Learning about our business strategy from various employees to become familiar with our goals, mission, and products. Creating forecasts using Excel (or another financial software) for sales in the first year of operation as well as an income projection (conservative and aggressive). Working with our team to develop an expense budget. Conducting a break-even analysis timeline using financial projections. Reporting on projected assets and liabilities. Including visual comparisons such as graphs and charts to show the differences between the conservative and aggressive income projection.

Strategic Prospecting Plan
Our company is looking to revamp our sales team by creating an outreach process. We are hoping to find students that are excited to build a plan with us that will create a simple step-by-step market plan for reaching our target audience. This will involve several different steps for the students, including: Identify key contacts Write and plan what our message is Create a guide to help us find new clients Bonus steps in the process would also include: Building a script for our sales team to use

Digital Marketing Strategy
We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: How should we promote our company? What social media channels should we utilize? What budget is appropriate for advertising? What messaging should we use?