Digital Marketing - Go High Level Project set up

Open
Jeff & Ellen Coaching
Toronto, Ontario, Canada
Jeff White He / Him
Partner
(2)
4
Project
Academic experience
80 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Digital marketing Lead generation Product or service launch Marketing strategy Social media marketing
Skills
target market digital marketing marketing materials marketing project scoping marketing strategies search engine optimization analytics social media
Details

Our life and relationship coaching company is moving to online group programs, and building an online community!


We need help setting up our digital profile on Go High Level to promote our services, attract the right target audience and enrol those who are interested.


We would like to collaborate with students who specifically can help us with our digital marketing, using the Go High Level platform.


This will involve several steps for the students, including:


  • Familiarizing themselves with our brand, target market, products and services.
  • Reviewing our past marketing content -- social media posts and emails.
  • Setting up our sales funnel which includes: landing pages, website, forms, chat integrations (sms), calendar set up, booking capabilities, payment check out, client portals/login page


Bonus attributes include:

  • Recommend search engine optimization (SEO) strategies so our materials are easily accessible.
  • Help with some copy writing
  • Graphic design experience
  • Someone who values personal development and self-help!!!
  • Someone who likes to bring their creative ideas to the process


Deliverables

Project Scope and Expectations:


During this project, students will create digital marketing materials for our services. 

They will be working specifically with the Go High Level and Skool platforms.


Company Overview:


At Jeff & Ellen Coaching, we have a collaborative, supportive and high touch approach to working together. We believe the experience has to be win-win; meaning, the students who help us need to feel that their time with us is as beneficial for them as it is for us.


This project offers students an opportunity to gain insights into our company culture, personal values, and the impactful work we do. It's also an opportunity to have experience using some of the popular marketing/social platforms being used today.


Project Details:


  • Recreate our website on the GHL platform
  • Create Landing pages
  • Set up our sales funnel
  • Give feedback and recommendations with the set up of our GHL marketing strategy
  • Help set up the digital calendar
  • Help set up the booking/payment system
  • Help set up our CRM database and email marketing system; import client list
  • Set up automations for email marketing and the client journey
  • Connect our social links and posts



Bonus steps would include:


  • Recommending SEO strategies
  • Graphic design elements for sites



Benefits for Students:


  • Develop skills in digital marketing strategies, analytics, and campaign management.
  • Gain exposure to a real-world small business company growth
  • Exposure to marketing on popular platforms
  • Receive career advice/coaching
  • Hone your specificity in communication and receive feedback to help you in the workforce
Mentorship

Employer Commitment:


Our company is committed to providing personal mentorship/coaching.


This will address specific project challenges, offer career advice, and foster a supportive learning environment. The aim is to complement the technical guidance and ensure that students not only complete the project successfully, but also gain valuable insights into real-world applications of their skills.



Examples of mentorship:


Regular Communication:

  • via text or phone or video


Scheduled Meetings:

  • via Zoom


Resources:

  • personal career and life coaching feedback
Supported causes
Good health and well-being

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Education, Individual & family services

Hello! We're Life & Relationship Coaches who are biz partners, married, parents and best friends!

For the last 20 years we have helped people create more joy and fulfillment in their life by teaching them the skills of Relational Intelligence. Relationships are the key ingredient for a happy life - so whether it's a relationship with a friend, co-worker, parent, child, romantic partner or just a better relationship with yourself.... we're here to help.

Our company is now transitioning from a 1:1 private coaching practice to an online group coaching program and community. We need help with our online presence!