EQuALS - B2C Product Launch
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
As a B2C company, we have a primary focus of creating relevant products for our consumer. With this in mind, we have created a new product to add to the existing line that customers know and love. When we created our original product offering, we had a consumer in mind and marketed accordingly. We believe our market might be changing and we need help proving this. This knowledge will aid in a new approach to marketing, especially for our new product. Our specific need is determine what competitors are also playing in this landscape and what our target markets perception is of these competing brands/products. This information will help us determine what key messaging will resonate with our target buyer.
Successful outcomes include a market research report, informed by primary data collection.
We would like to understand our customer base through surveys and conversations with our present and future consumer to gather insights into buying behaviours, expectations, and experiences with us and our competitors.
This data should inform a final report that outlines key messaging that our consumers have come to know, want and expect based on the current landscape.
- What is the main goal for this project?
-
As a B2C company, we have a primary focus of creating relevant products for our consumer. With this in mind, we have created a new product to add to the existing line that customers know and love. When we created our original product offering, we had a consumer in mind and marketed accordingly. We believe our market might be changing and we need help proving this. This knowledge will aid in a new approach to marketing, especially for our new product. Our specific need is determine what competitors are also playing in this landscape and what our target markets perception is of these competing brands/products. This information will help us determine what key messaging will resonate with our target buyer.
Successful outcomes include a market research report, informed by primary data collection.
We would like to understand our customer base through surveys and conversations with our present and future consumer to gather insights into buying behaviours, expectations, and experiences with us and our competitors.
This data should inform a final report that outlines key messaging that our consumers have come to know, want and expect based on the current landscape.
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
About the company
- https://www.prepareinc.net
- 0 - 1 employees
- Technology, Education, Marketing & advertising, Academic association
In 2012, EQuALS, LLC (Formerly PREPARE, INC) developed and released a proprietary software, EQuALS™! EQuALS™ was developed in response to our clients / learners wanting more study questions and detailed explanations of why the right answers are correct and the wrong answers are incorrect; PREPARE’s competitors in kindred subject matter did not provide convincing, and sometimes incorrect, answers.
EQuALS™ provides a vehicle to incorporate in-depth explanations. All too often, students trust answers at face value without “digging” deeper into WHY the answer is correct or the best. If a student guesses at a multiple-choice question, whether they guess correctly or incorrectly, the student may still not know why their guess was correct or incorrect. EQuALS™ provides the format and vehicle to provide understanding for each question!