We are looking to gain a better understanding of what new markets we can target and how to best position ourselves in the right segments, offering effective benefits, and creating the best marketing messages to reach the right audience.

To accomplish this, you could focus on providing:

• A thorough analysis of our current offerings, our client base, our target markets, and the positioning of our brand.
• Conducting a competitor analysis to identify the top competitors in our industry, how they are going to market with their offerings, a.
• Identify the top 3 industries/verticals not currently targeted that have a strong likelihood to need our products.
• Conducting empirical interviews and/or questionnaires for feedback on what potential clients are looking for in our type of products.
• Define the top buyer personas in each of the identified verticals who should be targeted with our sales messages.
• Propose a marketing strategy/plan to reach the buyer personas identified.
• Executing further market research to develop a comprehensive report of our target market.

We will provide you with access to organizational assets that support the project, including personnel, marketing strategies, marketing and sales collateral, etc.

We hope to gain a comprehensive understanding of our target market and how we can better satisfy their needs. We would like recommendations on how to improve our positioning, brand, and products to better suit the market.