UX/UI Refresh/Redesign

We’re looking for UX/UI Feedback! Do you have a background or interest in user experience design or user interface design in business software applications? We’d love to see what you would do with our product LiveForms (https://www.dbsgroup.net/live-forms/) Put yourself in the shoes of a user experience designer working for our company, and help us give our software UX/UI a complete refresh.If you were redesigning the navigation and usability of our B2B software application - what would you change to make it look and feel modern while making it easy to use? Keep in mind that our users are business professionals with a wide range of technical skills, from basic computer knowledge all the way to deep IT/Computer Science experts. This can include adding or removing elements from the screens, adding interactive or animated features, changing the customer journey from screen to screen, and/or completely redesigning the look and feel. OutcomesYour challenge submission can be an interactive mockup, flat wireframes, a photoshop file, or whatever tool gets your point across - whatever gets your vision across. Please feel free to be creative and depart from the design of the current UI/UX if you choose, but submissions should take into consideration the user experience from the user's point of view.

Marketing Intern

We’re looking for a student to help us source, curate, develop, and post the content implementing strategies to increase awareness and nurture engagement.Based on our goals, we are looking for the student to work on the following:Content Calendar Curation: timely deployment of all our social media content to drive maximum traffic to our siteSocial Media Management: overseeing different channels that we own and keeping them up-to-dateContent DevelopmentSEOOther marketing-related tasks

Pricing Model Development

We would like you to update our pricing model and present an effective data-based pricing model recommendation for our electronic forms business software. You should conduct primary and secondary research to confirm your recommendation is validated by our target customer in this market. To accomplish this, we believe you will need to conduct the following research:Our organization’s costs, target customer, revenue targets, and business goals.The competitive landscape of the electronic forms market.An analysis and comparison of pricing models used by competitors in the same space as our organization.We want to ensure our pricing model is competitive so that we can be seen as viable alternative in the electronic forms industry. Final deliverables should include:A written report including an Executive Summary that illustrates your research findings and recommendations on our pricing model.A visual presentation of your research findings and recommendations.

Market Validation Study

We are looking to gain a better understanding of what new markets we can target and how to best position ourselves in the right segments, offering effective benefits, and creating the best marketing messages to reach the right audience. To accomplish this, you could focus on providing:A thorough analysis of our current offerings, our client base, our target markets, and the positioning of our brand.Conducting a competitor analysis to identify the top competitors in our industry, how they are going to market with their offerings, a.Identify the top 3 industries/verticals not currently targeted that have a strong likelihood to need our products. Conducting empirical interviews and/or questionnaires for feedback on what potential clients are looking for in our type of products.Define the top buyer personas in each of the identified verticals who should be targeted with our sales messages. Propose a marketing strategy/plan to reach the buyer personas identified. Executing further market research to develop a comprehensive report of our target market.We will provide you with access to organizational assets that support the project, including personnel, marketing strategies, marketing and sales collateral, etc.We hope to gain a comprehensive understanding of our target market and how we can better satisfy their needs. We would like recommendations on how to improve our positioning, brand, and products to better suit the market.