Go-To-Market Strategy for Eco-friendly Health Food
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
The main goal for the project is to survey the current competitive landscape and plan a Go-To-Market strategy for the innovative health food based on Upcycled Coffee fruit. Tons of this fruit goes to waste during coffee beans extration.
The project will involve several different steps for the students, including:
- Analyzing the current competitive landscape in the health food niche.
- Conducting market research to identify potential retail outlets for distribution.
- Developing an online ecommerce strategy for the product launch.
- Creating innovative ideas for customer uptake validation, such as Kickstarter.
- Planning A/B testing to determine the optimal pricing strategy for the launch.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities:
- A comprehensive analysis of the current competitive landscape in the health food niche.
- Market research report identifying potential retail outlets for distribution.
- Detailed online ecommerce strategy for the product launch.
- Innovative ideas for customer uptake validation, such as a plan for using Kickstarter.
- A/B testing plan and results to determine the optimal pricing strategy for the launch.
Final deliverables:
- A final report including the competitive landscape analysis, market research findings, ecommerce strategy, customer uptake validation plan, and A/B testing results.
- A presentation explaining all research and findings from the report.
- What is the main goal for this project?
-
The main goal for the project is to survey the current competitive landscape and plan a Go-To-Market strategy for the innovative health food based on Upcycled Coffee fruit. Tons of this fruit goes to waste during coffee beans extration.
The project will involve several different steps for the students, including:
- Analyzing the current competitive landscape in the health food niche.
- Conducting market research to identify potential retail outlets for distribution.
- Developing an online ecommerce strategy for the product launch.
- Creating innovative ideas for customer uptake validation, such as Kickstarter.
- Planning A/B testing to determine the optimal pricing strategy for the launch.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities:
- A comprehensive analysis of the current competitive landscape in the health food niche.
- Market research report identifying potential retail outlets for distribution.
- Detailed online ecommerce strategy for the product launch.
- Innovative ideas for customer uptake validation, such as a plan for using Kickstarter.
- A/B testing plan and results to determine the optimal pricing strategy for the launch.
Final deliverables:
- A final report including the competitive landscape analysis, market research findings, ecommerce strategy, customer uptake validation plan, and A/B testing results.
- A presentation explaining all research and findings from the report.
Supported causes
About the company
- https://CofiLife.com
- 2 - 10 employees
- Food & beverage, Hospital, health, wellness & medical
CofiLife is an innovative food and beverage company which upcycles Coffee Fruit, a traditionally discarded byproduct of coffee production.
Our mission is to revolutionize the food industry by harnessing the untapped potential of coffee fruit. We aim to offer products that are not only beneficial for personal health but also contribute positively to the global environment. Our goal is to reduce waste in the coffee industry, promote sustainable agricultural practices, and provide our customers with high-quality, nutritious, and tasty food options.
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