Brand Strategy and Positioning
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
The main goal for the project is to discover the brand strategy and positioning for CaffeBerry.co's new health food product with Coffee fruit. The project will involve the following tasks for the learners:
- Researching the target audience of gym goers, health enthusiasts, and environmentally conscious individuals.
- Analyzing the current market trends and competitors in the health food industry.
- Developing a brand strategy that aligns with the company's mission and values.
- Creating a positioning statement that differentiates the product in the market.
- Designing marketing materials and messaging that resonates with the chosen target audience.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following tasks:
- A comprehensive report on the target audience research, market analysis, and competitive landscape.
- A brand strategy document outlining the company's mission, vision, and values.
- A positioning statement that clearly defines the unique selling proposition of the health food product.
- Marketing materials such as taglines, slogans, and visual designs that reflect the brand strategy and positioning.
Final deliverables:
- A presentation explaining the research, strategy, and positioning to the company's stakeholders.
- Marketing materials ready for implementation.
- What is the main goal for this project?
-
The main goal for the project is to discover the brand strategy and positioning for CaffeBerry.co's new health food product with Coffee fruit. The project will involve the following tasks for the learners:
- Researching the target audience of gym goers, health enthusiasts, and environmentally conscious individuals.
- Analyzing the current market trends and competitors in the health food industry.
- Developing a brand strategy that aligns with the company's mission and values.
- Creating a positioning statement that differentiates the product in the market.
- Designing marketing materials and messaging that resonates with the chosen target audience.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following tasks:
- A comprehensive report on the target audience research, market analysis, and competitive landscape.
- A brand strategy document outlining the company's mission, vision, and values.
- A positioning statement that clearly defines the unique selling proposition of the health food product.
- Marketing materials such as taglines, slogans, and visual designs that reflect the brand strategy and positioning.
Final deliverables:
- A presentation explaining the research, strategy, and positioning to the company's stakeholders.
- Marketing materials ready for implementation.
Supported causes
About the company
- https://CofiLife.com
- 2 - 10 employees
- Food & beverage, Hospital, health, wellness & medical
CofiLife is an innovative food and beverage company which upcycles Coffee Fruit, a traditionally discarded byproduct of coffee production.
Our mission is to revolutionize the food industry by harnessing the untapped potential of coffee fruit. We aim to offer products that are not only beneficial for personal health but also contribute positively to the global environment. Our goal is to reduce waste in the coffee industry, promote sustainable agricultural practices, and provide our customers with high-quality, nutritious, and tasty food options.