Marketing & Social Media Content Calendar Creation
Closed
Edmonton, Alberta, Canada
DM
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Our company is seeking assistance with creating a detailed marketing and social media content calendar for 2024.
Students will need to:
- Familiarize themselves with our current marketing goals and strategies.
- Research how customers perceive our brand and marketing.
- Recommend new channels we should use for promotion.
- Identify opportunities for topics that will resonate with our audience.
- Understand the best channels we can use to reach our target audience.
- Research and determine the best days and times for posting on various platforms and create a schedule based on this information.
- Create content outlines for a multitude of mediums, and ensure they work together to (mediums to include blog posts, social media posts, email marketing, lead generators, and other marketing channels).
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our marketing goals and strategies
- Understanding of customer perceptions of our brand
- An understanding of our brand story and brand voice
- An understanding of different marketing creation and planning tools
Bonus steps would include:
- Creating messaging for the intended posts and marketing pieces
Final deliverables should include:
- A complete content calendar (approximately 7 months long) developed in our Google Sheets template outlining various campaigns and mediums.
- What is the main goal for this project?
-
Our company is seeking assistance with creating a detailed marketing and social media content calendar for 2024.
Students will need to:
- Familiarize themselves with our current marketing goals and strategies.
- Research how customers perceive our brand and marketing.
- Recommend new channels we should use for promotion.
- Identify opportunities for topics that will resonate with our audience.
- Understand the best channels we can use to reach our target audience.
- Research and determine the best days and times for posting on various platforms and create a schedule based on this information.
- Create content outlines for a multitude of mediums, and ensure they work together to (mediums to include blog posts, social media posts, email marketing, lead generators, and other marketing channels).
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our marketing goals and strategies
- Understanding of customer perceptions of our brand
- An understanding of our brand story and brand voice
- An understanding of different marketing creation and planning tools
Bonus steps would include:
- Creating messaging for the intended posts and marketing pieces
Final deliverables should include:
- A complete content calendar (approximately 7 months long) developed in our Google Sheets template outlining various campaigns and mediums.
About the company
- http://www.finepointwriting.ca
- 2 - 10 employees
- Marketing & advertising
Fine Point Writing & Editing is a content creation agency focused on providing high-quality, search engine optimized content for businesses. Our mission is to create opportunities for people & businesses.
Portals
Vancouver, British Columbia, Canada
Vancouver, British Columbia, Canada