We are looking for either a single student or a group of students to complete this project.

The student(s) will complete a marketing project in one or more of the following areas:

• Branding - Evaluate our organization's current brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.
• Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign.
• Market Research - Investigate our competitive landscape; identify expansion opportunities; identify key messaging for (new product or service).
• Public Relations - Develop and implement a PR strategy; evaluate current collateral, press releases, user testimonials and customer stories.
• Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content.
• SEO Strategy & Recommendations - Evaluate our current SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads.
• Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts.

Depending on the objective selected, our goal at the end of this experience will correspond to the following:

• Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share.
• Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.
• Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.
• Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance.
• SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines.
• Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.
• Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as mail chimp.
• Content development, including social posts, blog posts, LinkedIn articles, and website copy.
  

We will plan to communicate with our virtual intern(s) using these communication tools:

We are open to various forms of communication including: Riipen messaging, company slack, zoom, email, etc.

Primary contact: Catherine Fortel