Digital Content Creation

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization:We are a Florida-based web design and marketing firm that specializes in creating high-converting websites, digital marketing, and SEO. With a results-driven approach, we help accelerate growth and position brands for long-term success. Through our knowledge of web design, digital marketing, and SEO, we have been delivering tailored solutions to drive growth and success for clients for over 20 years.Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.

Virtual Internship Opportunity: Marketing

We are looking for either a single student or a group of students to complete this project.The student(s) will complete a marketing project in one or more of the following areas:Branding - Evaluate our organization's current brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign.Market Research - Investigate our competitive landscape; identify expansion opportunities; identify key messaging for (new product or service).Public Relations - Develop and implement a PR strategy; evaluate current collateral, press releases, user testimonials and customer stories.Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content.SEO Strategy & Recommendations - Evaluate our current SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads.Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts.Depending on the objective selected, our goal at the end of this experience will correspond to the following:Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share.Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance.SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines.Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as mail chimp.Content development, including social posts, blog posts, LinkedIn articles, and website copy.We will plan to communicate with our virtual intern(s) using these communication tools: We are open to various forms of communication including: Riipen messaging, company slack, zoom, email, etc.Primary contact: Catherine Fortel

Branding & Consumer Research

Students will use a combination of information provided by us and research data to gain valuable insights that can assist in answering significant customer-related questions and identifying relevant branding opportunities in the residential solar industry.

Business & Marketing Consulting

We are looking to collaborate with students to focus on new opportunities to take our business to the next level. We are open to feedback about areas of focus, as we would like our assigned person or team to preform a comprehensive analysis of our business. We have shared a few high priority goals and desired benefits below to help guide you: