Market Research and Positioning for upcycled fruit
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
The main goal for the project is to conduct market research and positioning for the new health food product made from upcycled coffee fruit.
This will involve several different steps for the learners, including:
- Conducting market research to understand consumer preferences, trends, and demand for health food products.
- Analyzing the competitive landscape to identify potential positioning strategies for the new product.
- Developing a marketing strategy and positioning plan for the new health food product.
- Identifying potential distribution channels and target market segments for the product.
- Formulating launch plan for the new product, including pricing, promotion, and placement strategies.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities:
- A market research report outlining consumer preferences, trends, and demand for health food products.
- An analysis of the competitive landscape with potential positioning strategies for the new product.
- Marketing strategy and positioning plan for the new health food product.
- Identification of potential distribution channels and target market segments.
- A launch plan for the new product, including pricing, promotion, and placement strategies.
Final deliverables:
- A final report including the market research, competitive analysis, marketing strategy, positioning plan, and launch plan.
- A presentation explaining all research and findings from the report.
- What is the main goal for this project?
-
The main goal for the project is to conduct market research and positioning for the new health food product made from upcycled coffee fruit.
This will involve several different steps for the learners, including:
- Conducting market research to understand consumer preferences, trends, and demand for health food products.
- Analyzing the competitive landscape to identify potential positioning strategies for the new product.
- Developing a marketing strategy and positioning plan for the new health food product.
- Identifying potential distribution channels and target market segments for the product.
- Formulating launch plan for the new product, including pricing, promotion, and placement strategies.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities:
- A market research report outlining consumer preferences, trends, and demand for health food products.
- An analysis of the competitive landscape with potential positioning strategies for the new product.
- Marketing strategy and positioning plan for the new health food product.
- Identification of potential distribution channels and target market segments.
- A launch plan for the new product, including pricing, promotion, and placement strategies.
Final deliverables:
- A final report including the market research, competitive analysis, marketing strategy, positioning plan, and launch plan.
- A presentation explaining all research and findings from the report.
Supported causes
About the company
- https://CofiLife.com
- 2 - 10 employees
- Food & beverage, Hospital, health, wellness & medical
CofiLife is an innovative food and beverage company which upcycles Coffee Fruit, a traditionally discarded byproduct of coffee production.
Our mission is to revolutionize the food industry by harnessing the untapped potential of coffee fruit. We aim to offer products that are not only beneficial for personal health but also contribute positively to the global environment. Our goal is to reduce waste in the coffee industry, promote sustainable agricultural practices, and provide our customers with high-quality, nutritious, and tasty food options.
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