Field Study Consulting - Market Entry Strategy to Drive Commercialization
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
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Develop a market penetration strategy for a Blockchain-enabled document sharing and verification service to drive commercialization. myLaminin is a new startup that has developed its MVP and is currently in discussions with a Big4 firm to help them bring a new service offering to market leveraging our platform. We are also in discussions with a leading cancer research university in Canada to understand the potential use cases in support of the secure sharing of cancer research data between institutions. Our company is currently part of the DMZ Toronto incubator program and we are seeking both advice and assistance in formulating a well thought out market penetration strategy to achieve commercialization.
- What tasks will learners need to complete to achieve the project goal?
-
- Please describe the problems/opportunities you would like students to address with this project
We believe this will entail the understanding of our solution and service offering as well as evaluation of potential markets given our organizational strengths, management team background, and developing market relationships to identify the most effective industry, use case, and supporting pricing strategy to achieve a strong market entry and position us for growth and scaling the following year.
- Please describe the benefits (for your customers and/or organization) that you hope to achieve with this project
While we have developed a platform with many use case applications, we must focus our efforts at the outset on the most impactful market and use case whether that is in Education, Healthcare, Financial & Professional Services, or Government at the outset.
- What is the main goal for this project?
-
Develop a market penetration strategy for a Blockchain-enabled document sharing and verification service to drive commercialization. myLaminin is a new startup that has developed its MVP and is currently in discussions with a Big4 firm to help them bring a new service offering to market leveraging our platform. We are also in discussions with a leading cancer research university in Canada to understand the potential use cases in support of the secure sharing of cancer research data between institutions. Our company is currently part of the DMZ Toronto incubator program and we are seeking both advice and assistance in formulating a well thought out market penetration strategy to achieve commercialization.
- What tasks will learners need to complete to achieve the project goal?
-
- Please describe the problems/opportunities you would like students to address with this project
We believe this will entail the understanding of our solution and service offering as well as evaluation of potential markets given our organizational strengths, management team background, and developing market relationships to identify the most effective industry, use case, and supporting pricing strategy to achieve a strong market entry and position us for growth and scaling the following year.
- Please describe the benefits (for your customers and/or organization) that you hope to achieve with this project
While we have developed a platform with many use case applications, we must focus our efforts at the outset on the most impactful market and use case whether that is in Education, Healthcare, Financial & Professional Services, or Government at the outset.
About the company
- https://www.myLaminin.net
- 1 - 1 employees
- Education, It & computing, Business & management
Current methods of securing important research data is fragmented and uncontrolled. Universities that conduct important research are seen as soft targets by malicious actors as a result. Yet principal investigators with responsibilities for securing this important research data don't have the tools available to them to effectively manage this data and ensure compliance with their contractual and regulatory obligations as custodians of that data.
myLaminin provides a blockchain-enabled document and data-sharing and verification service that gives research institutions greater security, convenience, and control over the sharing of these important assets. It also delivers massive operational efficiencies, improved client service experience, and reduction in cybercrime exposure.
The myLaminin platform provides a level of security, immutability, and provenance of research data that existing platforms do not deliver.