myLaminin Online Marketing Strategy and SEO

PROJECT DESCRIPTION: myLaminin is bringing a Blockchain-enabled document sharing and verification service to market that will put individuals in control of their important personal documents and credentials through a secure and convenient app. It delivers 100% assurance of document authenticity and significant operational efficiencies and reduction in fraud for issuers and requestors.We are in the process of completing our MVP which is currently scheduled for end of September 2021.As we plan for alpha/beta engagement with potential clients and making our app available for download, we need to plan for and enable the following:Online/Social Media Marketing Strategy, and Execution of said strategy to attract users and institutions onto the platformWhile we have other interns and overseas developers engaged in the build of our MVP, we are looking to engage more resources to potentially progress some of the activities above working with our Founder & CEO as well as our existing team to accelerate the delivery of the next release and go to market in an effective and integrated manner.We have been approved to host our application on the Ontario Center of Innovation Next Generation Network Program 5G Testbed and our ability to quickly get our product market-ready for demonstration is important. KEY PROJECT ACTIVITIES:We are looking for a team that has the breadth of experience with marketing principles, online marketing strategies, and SEO skills to guide the myLaminin team to:Update myLaminin websiteAlign all myLaminin social media presence (LinkedIn, Facebook, Twitter)Execute the marketing strategy to drive application adoption and interest from individuals and institutions alike.Report on uptake and effectiveness of marketing strategies executed.

myLaminin - Product/Market Fit, Market Sizing & Strategy

PROJECT DESCRIPTION/DESCRIPTION DU PROJET:myLaminin is bringing a Blockchain-enabled document sharing and verification service to market that will put individuals in control of their important personal documents and credentials through a secure and convenient app. It delivers 100% assurance of document authenticity and significant operational efficiencies and reduction in fraud for issuers and requestors.We have recently completed our MVP and looking to confirm product/market fit as well as prioritize market segments to drive our goto market activities and investments.As we plan for alpha/beta engagement with potential clients and transitioning our product from MVP to Minimal Marketable Product, we need support to do the following:Identify and Confirm Different Target Industries, Market Size, and Client SegmentsConduct Required Primary Research to Confirm and Validate myLaminin Value PropositionIdentify, Obtain & Engage Potential myLaminin Beta Test ParticipationLeverage Online/Social Media Marketing to Drive the Activities Above, andWork with the myLaminin Founders to Drive this Program of WorkWhile we have other interns and overseas developers engaged in the build of our platform, we are looking to engage more resources to potentially progress some of the activities above working with our Founders and existing team members to accelerate the delivery of the next release and go to market in the most efficient manner.We have been approved to host our application on the Ontario Center of Innovation Next Generation Network Program 5G Testbed and our ability to quickly get our product beta tested is very important.KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:We are looking for a team that has a breadth of experience with marketing principles and perhaps online marketing strategies, to guide the myLaminin team to:Prepare a Structured Plan to Achieve the Objectives Above.Secure Input, Review and Feedback from the myLaminin Team in the Identification of Deliverables and Approaches to their Development.Progress the Primary and Secondary Research Required.Engage With Market Stakeholders as Required.Report on Progress on a Periodic Basis as Agreed.Deliver a Final Report of Findings & Recommendations.IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly.Veuillez noter que les projets appropriés peuvent accueillir la plupart des étudiants, quel que soit leur domaine d'études ou leur expérience. Nous ne pourrons peut-être pas remplir ces rôles exactement.Project Manager and Marketing SMEIndustry Specialists with focus on the followingFinancial Services Industry Subject Matter Expert (SME)Education Industry SMEHealthcare Industry SMEGovernment Industry SMESocial Media/Analytics SpecialistFINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:Kickoff & Project PlanIndustry Segment Market Research Plan X 4Survey and/or Primary Research Planning and AnalysisFinal Report of Findings and Recommendations

myLaminin app Multi-Language Support

myLaminin is bringing a Blockchain-enabled document sharing and verification service to market that will put individuals in control of their important personal documents and credentials through a secure and convenient app. It delivers 100% assurance of document authenticity and significant operational efficiencies and reduction in fraud for issuers and requestors.We are in the process of completing our MVP which is currently scheduled for end of September 2021.As we plan for alpha/beta engagement with potential clients and making our app available for download, we need to plan for and enable the following:Localization / multi-country/state (jurisdictional) support & plan, and Multi-language support (English, French, Spanish, etc.) design & planWhile we have other interns and overseas developers engaged in the build of our MVP, we are looking to engage more on-shore resources to potentially progress some of the activities above working with our existing team to accelerate the delivery of the next release.We have been approved to host our application on the Ontario Center of Innovation Next Generation Network Program 5G Testbed and our ability to quickly get our product market-ready for demonstration is important.

myLaminin - Market Sizing, Strategy, and Pricing

PROJECT DESCRIPTION/DESCRIPTION DU PROJET:myLaminin is bringing a Blockchain-enabled document and data-sharing and verification service to market. myLaminin is now focusing on sensitive research data sharing and are working on a pilot with Queen's University with the objective of introducing the service to other research-intensive organizations shortly thereafter.In support of this product/market fit effort, we are seeking a team to do the following:Conduct an Assessment of the Research Data Sharing Marketplace to understand current solutions, incumbents, and research data-sharing practices, and fees.Perform Market Sizing for Research Data SharingDevelop Initial Hypothesis Regarding Potential Pricing Strategy These learnings will inform a relaunch of our existing website with greater focus on Research Data Sharing.FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:Research Data Sharing Market AssessmentFindings & Recommendations for myLaminin