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Toronto, Ontario, Canada
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Advanced Data Analysis and Empirical Research Methodologies - PIFit
Pifit (Paying It Forward) is a patent-pending app focused on delivering digital advertising to users in a new interactive manner. Designed as a Not For Profit, we have created a complete wall garden platform. Utilizing the profits from advertising campaigns creates a monetary value, an Instant Cash Discount (ICD) for our users. Ads are delivered to users’ devices upon their request by scanning the Pifit logo at a merchant store. Each ad is framed with a $$VALUE amount for the ICD which users can apply to their immediate purchase at the merchant store. One can think of the ICD as compliments of the advertiser to the user. Campaigns are run on a cross-platform, meaning the merchant location where the ad appears is not related to the actual advertiser. PIFit is essentially a B2B2C APP that confirms the viewing of digital content. Our Live Dashboard completely tracks every aspect of each ad campaign and user’s actions. We are seeking to micro-analyze the process by populating it with individualized ad campaigns, mixed campaigns representing more than one advertiser and then assessing that data. The objective is to find any ceiling capacity or challenges in the system. More specifically (1) see how many campaigns can be run consecutively and simultaneously - is there a ceiling? (2) what is the best modelling to use to monitor the campaigns in real time What's involved: Conduct background research on existing or comparable models. Identify key data areas of the campaign from inception to implementation. Forecast modelling based on a spread of 20% $3 30% $2 50% $1 Using assumption and risk models calculate if there is a breaking point.
Hinna Business Software: Website UI / UX Design for Implementation
We are building software to help run our business better. This software has simplicity and efficiency as core goals, and requires Interfaces and Experiences that support those functional goals. Teams or individuals working on this will need to: Review the evolving story mapping for our software to assess and develop interfaces and experiences for the basic and oft-used features, as well as the more specific functional interfaces/experiences Review any (very) preliminary mockups we may have to see if they may be a starting point for this. We strongly recommend students learn how to use Figma or similar that can be easily adapted to an implementation. Creation of a screen by screen UX / UI prototype of a web application which can be used on all major browsers and be mobile friendly Conducting UX / UI testing with real potential users - if possible - potentially involving paper prototypes or other software tools to support this