- Location
- Calgary, Alberta, Canada
- Bio
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A Professional Engineer registered in Alberta, Canada, with over 23 years of capital construction engineering, procurement, and logistics experience with major Oil & Gas and Mining companies on several multi-billion projects valued near $22 Billion in North America, Europe, Asia, and Africa.
- Companies
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Calgary, Alberta, Canada
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- Categories
- Sales strategy Information technology
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Recent projects
SEEDA Freelance Portal Marketing Strategy
SEEDA, a company specializing in technical services, is looking to enhance its freelance portal's visibility and user engagement. The goal of this project is to develop a comprehensive marketing strategy that targets both freelancers and potential clients. The project will involve analyzing the current market, identifying key demographics, and creating a multi-channel marketing plan. This will include social media campaigns, content marketing, and SEO optimization. The team will also be responsible for setting measurable goals and KPIs to track the effectiveness of the marketing efforts.- Analyze current market trends and competitor strategies.- Identify target demographics for both freelancers and clients.- Develop a multi-channel marketing plan.- Create content for social media, blogs, and other platforms.- Optimize the portal for search engines (SEO).- Set measurable goals and KPIs.
Business Plan for SEEDA- EPCMst
The main goal for the project is to develop a comprehensive business plan tailored to SEEDA, a company focused on reducing the environmental footprint of projects while positively impacting costs and socio-economics. The business plan will be used to raise capital and apply for provincial and federal grants, and will cover all aspects of the company's operations and development.This will involve several different steps for the students, including:- Gathering information about SEEDA's mission, goals, and products from various employees.- Conducting industry and competitive analysis to understand the target customer and market landscape.- Developing a detailed product/service plan and marketing strategy.- Creating a financial plan including sales forecasts, income projections, expense budgets, and break-even analysis.- Outlining the management team, critical risks, offering, and exit strategy in the business plan.
SEO Improvement Project
The main goal of this project is to improve the search engine ranking of the EPCMst website through the creation of high-quality blog content and the establishment of backlinks from reputable websites. This will involve learning about SEO best practices, conducting keyword research, and creating engaging and informative blog posts that align with our mission and values. Additionally, students will be responsible for reaching out to other websites to secure backlinks that will drive traffic to our site and improve its authority in the eyes of search engines.
Engineering Freelance Portal Product Development
The main goal of this project is to create new products for the engineering freelance portal. This will involve several different steps for the students, including:- Researching the current market for engineering freelance services.- Developing a product concept and design.- Creating a prototype of the product.- Testing the prototype with users.- Refining the product based on user feedback.- Developing a marketing material for the product.
Work experience
President
SEEDA
Calgary, Alberta, Canada
November 2 - Current
Infrastructure development projects.