Brand Identity, Graphical Design and App GUI For Startup-GU

If we’re being kind, we would call our startup's app design "functional". If we are being honest, perhaps "rough" or even "ugly". As for our choice of colors and fonts, "sophomoric". Ditto for our logo. And don’t even get us started on how well the app implements our UI/UX vision, which is ill-defined. As you can see, we need some branding and graphic design help! This is an opportunity for students to really dig in to a greenfield startup in an emerging industry and have a meaningful impact on the consumer-facing elements of our brand. App design to-date has been done in Adobe XD with graphical elements generally built in Illustrator and Photoshop. If there is a good fit, this project could lead to a second in which the brand is extended to the business-facing portions of our interface and identity.