FreshFind - Branding, Content Creation, & Marketing

Intrapreneurship Project Title: Branding, Content Creation, & Marketing This project accommodates: 5 students Time commitment per student: 70 hours per student Key Project Activities Analyze our social media and website and provide insights on improvements Analyzing sales and communications strategies and providing recommendations Experiencing our current business development process and making recommendations for improvements Creating multimedia marketing materials (website content, videos, flyers, posters, social media posts) Distributing multimedia marketing materials Ideal Roles Strategist Video Creator Digital Content Creator Copywriter Social Media Marketer Designer Final Project Deliverables Formulating marketing standards for the brand Videos/graphics/copywriting for the website Videos/graphics/copywriting for social media Physical content creation (flyers, posters, etc) Distribution of content (social media posting, digital marketing, putting up flyers/posters, etc) Project Mentor Name: Michael Mastrella Additional Information Our e-commerce ecosystem connects consumers with their local producers and suppliers of fresh food and other artisanal products. We work with entrepreneurs and small businesses to help get their unique, high quality products more known by consumers. Our vision is to make fresh, unique and wholesome local products more available and accessible. We are looking to more effectively engage and communicate with new customers, as well as grow our business and our brand by improving our platform and services to drive high conversion and customer retention. Some questions that could be answered to help us do this include: How do new customers discover us? What messaging works most effectively when reaching out to new customers? Does our digital marketing strategy communicate our brand effectively? What can be improved in our outreach and marketing process to attract the types of businesses and shoppers we’re looking for? What multimedia materials can be created for the website to make it easier to understand the brand and our offering? What can be improved in our on-boarding and support processes to retain businesses and ensure their success? What can be improved in our sales funnel to improve conversion and increase purchases through the platform? What are some additional up-sell opportunities to increase revenue streams for our business? We look forward to working with you and growing together!

6 Degrees Photobooth Marketing Plan - Venture for Canada

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: WHO ARE WE? 6 Degrees Photobooth is passionate about capturing life’s best moments at parties and celebrations while curating the best experiences for our clients. We are a modern and professional photo booth rental company located in Winnipeg, Manitoba that puts on hundreds of events per year. We offer print, digital and virtual services for private and corporate events like weddings, birthdays, holiday parties and corporate functions. 6 Degrees Photobooth works with top brands locally and across the globe. Our events are highly successful due to our exceptional client experience and quality service. We are seeking students who can help us book new corporate clients, expand our social media reach and set us up for success as we hire new photo booth attendants to work with us in the coming months. 5 students at 70 hours each November start date Communicate and work directly with owner/project mentor WHY WORK WITH US? Working with us means you will learn more about what it's like to run a successful photo booth business in the event industry. Our event experience is what sets us apart. Precision is key to our branding. As our company grows, we continue to think outside the box in everything we do and want you to be a part of bringing us to the next level. Your hard work and efforts are going to help us succeed and we want to ensure you are set up for success too - a letter of recommendation will be provided to students who go above and beyond our expectations in this project. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Audit all social media channels; help increase followers and engagement within our target audience Content creation with photo and video, including content calendar plan Develop marketing materials (eg. brochures, newsletters) Optimize SEO strategy on website Enhance copywriting across all platforms where necessary Develop training guide to onboard new photo booth attendants Reach out to prospective corporate clients to land bookings Suggest new strategies to help us grow in our industry **All programs, tools and apps required will be provided to you at no cost. IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Marketing Branding Expert Content Writer and Creator Graphic Designer FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Increase bookings for the remainder of 2021/2022 Increase engagement across social platforms Create a solid marketing plan that can be implemented immediately Develop new content that is exciting and engaging for our target audience Develop training guide for new company hires

YouTube Animation/Video about Small Towns of Canada

Number of individual students required: 5 students, any Province or Territory, Canada 1000 Towns of Canada 1000towns.ca is a digital platform connecting small town communities and travellers. We launched about 150 unique pages of Top Places to Visit in the Town. We would like students to help us with creating small YouTube animations/videos about small Canadian towns that are aligned with our vision, mission, and sector. You can check previous videos on 1000 Towns of Canada YouTube channel.ca to clarify our formats. We will ensure the student has a clear understanding of what these elements are for our organization. To accomplish this, we expect the student(s) will: Choose min 8 topics, discuss them with the 1000 Towns of Canada team Create animations/videos Publish them on the YouTube channel and on Facebook/Instagram/Twitter Ultimately, you will be working on content creation for our organization. If you like the enjoyment of travelling off-the-beaten-path, then we'd love to hear from you.

Digital Content Creation for our Zero Waste grocery store.

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. PickEco Refills is a Zero Waste grocery store. Our aim is to help our customers reduce their environmental footprint through meaningful and waste free shopping and education. We are not just here to sell a product, we want to make the world a cleaner and greener place. We are an inclusive space within our community, and we want everybody to feel welcome and safe. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

Digital Marketing Strategy for Video Game Startup - 1

We want students to help us develop a digital marketing strategy to grow and engage our target market Which consists of North America and Asia Pacific. We’d like to know how we can maximize different social media channels and what will work best for us. The main questions we’d like students to help us answer are the following: How should we promote our company? What social media channels should we utilize? how can we be creative and seperate our marketing efforts? What messaging should we use?

UI & UX Design Solutions for Web and Mobile Applications

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Sonical.ly is an early stage gaming and education tech startup whose mandate is to make music creation easily accessible to everyone. The company was founded by Juno Award winning K-pop music producer/product designer/educator Elmo Chong and, who is spearheading an exciting new phase of iterative growth towards product market fit. To elevate successful outcomes, Sonical.ly has enlisted an elite board of advisors that are accomplished experts in AAA gaming and Venture Investing . These advisors include: Charles Huang: Music game legend and founder of the Guitar Hero franchise. Jungwon Hahn: Former Managing Director of Blizzard Entertainment. John Kim: Silicon Valley Venture Capitalist for Amasia .

Video Content Creator

We are searching for an enthusiastic, creative individual to join our beauty and wellness tech start-up as a Content Creator to increase our online brand awareness. This Intern will be responsible for creating video content that captures our mission of authenticity and beauty & wellness and using these platforms to promote our brand and attract users to sign up for our pre-launch waitlist. If you are passionate about storytelling and have an eye for creating engaging and compelling short video content, we want to collaborate with you to support our mission to create a safe and supportive space for young people to be their authentic selves without worrying about judgment!

Video Editor for Social Media

Objectives of this role Design and execute content strategy for clients Create and edit video content for social media platforms like Instagram & TikTok Ensure consistency in daily content Enhance social media and overall marketing strategies Identify and implement improvements in the video editing process 

Digital Content Creation

We would like students to help us with creating content that is aligned with our vision, mission, and sector. Most of the content will be come from our recent Afri Future Tech Summit. The Afri Future Tech Summit is a unique platform that brings together Canadian and African tech ecosystems for mutual benefit. This year our event drew 178 attendees and advanced important discussions in the Canada-Africa tech space. We're an organization that is focused on bringing together diverse stakeholders for equitable exchange; we’re building shared value between Canadian and African stakeholders to achieve a more just and sustainable future. If you're passionate about exploring the exciting and impactful opportunities between Africa and Canada, then this is for you! Deliverables will include: A 6 month content calendar for social media A 6 month content calendar for newsletter A 6 month content calendar for our website (blog) 2-3 social media posts/week Monthly newsletter Monthly guest blog contributions

Mobile-first Landing Page and Branding Assets Designer

At weDstll, we've set the stage for the Peer Circle App's launch with all foundational elements—from our logo and color scheme to market research, competitor analysis, branding guidelines, and copywriting—already established. We're now seeking design-savvy students with a passion for retro to unite these elements into a compelling, mobile-first landing page that will attract early supporters and reflect our startup's mission. Your task is to redesign a cohesive brand experience that spans from the landing page to social media graphics, and includes crafting an engaging email sign-up form and one email template. By building on our extensive preparatory work, you'll have the opportunity to create a user-friendly interface that's not only visually appealing but also embodies the essence of the Peer Circle App.

Social Media Strategy & Tactics for Increased Conversion

The primary objective of this project is to create Social Media strategy and tactics including specific content marketing to increase conversion for Nature’s Zeal’s products and services. Nature’s Zeal is a Social Enterprise, Ontario’s premier online hub improving Women’s sleep and wellbeing.  Our practices are based on extensive research, practice and results.  The results have included significant improvements in sleep quality, weight loss, increased energy levels, overall immunity and well-being - both mental and physical.   We currently have limited social media presence on Instagram ( https://Instagram.com/Natures.Zeal ) and YouTube ( https://Youtube.com/@Natures-Zeal )  Background: We have conducted 6 detailed research studies with 31 Health Care Professionals ranging on the topics below.  The intent of the social media strategy would be to use the information provided on the extensive research and the available programs and practices of Nature’s Zeal to put into place a specific and tactical plan that can be deployed to improve conversion rates “How can weight management affect women’s sleeping patterns” “Circadian Rhythm disruptions in women caused by sleep deprivation; contributions and remedial measures initiated by Natures’ Zeal” “Benefits of preventative health initiatives that influence women’s sleeping patterns, in reducing overall expenditures while improving quality of life “ “How does cooking clay pot and replacing breakfast with a detox drink (coconut water, vegetable juice or winter melon juice) followed by a water rich fruit and bowl of soaked nuts, help in improving Women’s sleep? “the effects of flexibility, strength training, toning, and resilience exercises on women's sleep quality.” “Empowering Women Through Mindfulness: Benefits and Activities

Afri Future Tech Summit Fundraising Project

The main goal for the project is to secure grant funding and sponsorship for the Afri Future Tech Summit. This will involve several different steps for the team, including: - Researching potential grant opportunities and sponsorship programs. - Developing a compelling proposal outlining the summit's objectives, expected outcomes, and impact. - Identifying key stakeholders and potential sponsors to approach. - Creating a detailed budget and financial plan for the summit. - Crafting a strategic outreach and communication plan to engage potential funders and sponsors.