Social Media Strategy Design for SwitchGear Limited

The main goal for the project is to design a social media strategy for SwitchGear Limited, a learning and development company focusing on building leadership and coaching skills in the contact centre industry. The strategy should aim to enhance the company's online presence, engage with the target audience, and promote its services effectively. This will involve several different steps for the individual collaborating with the company, including: - Understanding the company's target audience, brand identity, and marketing goals. - Researching the contact centre industry and identifying key trends and topics of interest. - Developing a content calendar with relevant themes, topics, and timing for social media posts. - Creating templates for social media posts and ensuring consistency with the company's branding. - Setting up a schedule and guidelines for executing the social media strategy.