PULP Cyber Market Strategy Development

Pulp Shred Ltd. is launching a new division, PULP Cyber, focused on providing cybersecurity solutions tailored for the small to mid-sized market sector in Alberta and Canada. Our vision is to Democratize Cybersecurity by making digital security to accessible, affordable, and accountable for all, especially SMB’s. The company has established partnerships with industry leaders such as IBM, Microsoft, and Fortnite, and has access to Canadian certified ethical hackers. The goal of this project is to develop a comprehensive go-to-market strategy that leverages these partnerships and expertise to create a competitive portfolio of cybersecurity products and solutions. The project will involve analyzing market needs, identifying potential product offerings, and crafting a strategic plan that aligns with PULP Cyber's objectives. This initiative will provide learners with the opportunity to apply their cybersecurity knowledge and strategic planning skills in a real-world context.

Microsoft Dynamics 365 Business Central Implementation for Pulp Shred Ltd.

Pulp Shred Ltd. is in the process of implementing Microsoft Dynamics 365 Business Central to enhance its operational efficiency across various departments, including CRM, logistics, and work order management. The company has acquired a Business Central Premium license but requires assistance in optimizing its implementation. The goal of this project is to ensure that the system is configured to meet the specific needs of a service-oriented business, streamlining processes and improving data management. Learners will apply their knowledge of enterprise resource planning (ERP) systems to tailor Dynamics 365 to the company's requirements, ensuring seamless integration and functionality. This project offers an opportunity to bridge theoretical knowledge with practical application in a real-world business context.

ESG Strategy Development

Pulp Shred is in the information security destruction space. We are based in Calgary, Canada. Our customers are both B2B and B2C. On the business side, we focus on the local SMB market. Our business model is built on a triple bottom line philosophy- security (profits), sustainability (planet), societal (people). We are now expanding to add cyber security and cloud security to become a fully integrated information security company. And on the sustainability side, we are adding eco friendly packaging products. This requires a whole new approach to communicate our brand values and appeal. Therefore, we are interested in developing a comprehensive ESG strategy, marketing, and communication report for our secure, sustainable, and socially responsible information security company.

Pulp Shred - Marketing, Graphics Design & Content Development

ABOUT COMPANY Founded in 2018, Pulp Shred is Calgary’s multi award-winning company and the greener alternative for confidential document destruction. In choosing Pulp Shred, you ensure 100% of your shredded paper is commingled, baled, and recycled into new products, thereby supporting circular economy, and creating local jobs! We are an innovative, data driven and new age thinking information security, destruction, and recycling company. We bring a new way of approaching customers confidentiality requirements without compromising the environment. Our business model is based on the Triple Bottom Line (TBL) framework and philosophy. To us, it is not a binary choice, i.e. whether to choose our business processes (data security and destruction) over greener practices (contamination removal and recycling) or social commitment (community involvement) – all three are an intrinsic part of our company DNA and value proposition.