Strategic Pivot - SUSTAIN Magazine

SUSTAIN Magazine has established itself as a strong voice for sustainable processes and practices within the food and beverage supply chain - from agriculture to retail to restaurants. The pandemic had a tremendous impact on these industries, but also impacted our publication and its ability to generate revenue as a result. SUSTAIN has applied for a grant from the Canadian Periodicals Fund to strategically pivot to a media organization focused on driving awareness in the area of the UNs Sustainable Development Goals (SDGs). https://sdgs.un.org/goals#goals Governments, NGOs and corporate citizenship all have a critical role to play in Canada, and around the globe. SUSTAIN wishes to bring these goals to life through our publication, but also through training & education, thought leadership and planned industry events. We would love for the students to develop a plan for our publication and action steps in order to achieve these outcomes.

Competitive Intelligence Research

The main goal of this project is to increase our awareness of our competitive landscape by evaluating our competitors' products, pricing, and programs. Our objective is to identify new product opportunities and ensure we are competitive on all fronts.