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Toronto, Ontario, Canada
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Recent experiences
CRM Implementation Strategy for Arctech
MARK 2040
This experience involves George Brown students working on a CRM implementation plan for Arctech. Learners will apply their understanding of customer relationship management systems, project management, and strategic planning to develop a comprehensive implementation strategy. The objective is to bridge theoretical knowledge with practical application, enabling students to create actionable plans that align with industry standards and business goals. This project offers students the opportunity to enhance their problem-solving skills and gain hands-on experience in CRM deployment.
CRM Implementation Plan
MARK 2040
The learning outcomes this assignment works towards are: 路聽聽聽聽聽聽Examine the effective use of CRM in sales and marketing functions to recommend a CRM strategy and tool. 路聽聽聽聽聽聽Analyze Customer Relationship Marketing best practices to provide strategic customer focused marketing tactics. 聽 The specific learning objectives that will be achieved by the learner are: 路聽聽聽聽聽聽Craft a positioning matrix and related value proposition. 路聽聽聽聽聽聽Project a clear understanding and analysis of market and customer segmentation. 路聽聽聽聽聽聽Build a qualification model for leads and customers. 路聽聽聽聽聽聽Develop a vendor analysis framework to recommend the optimal tool for the client. 路聽聽聽聽聽聽Recommend the best CRM strategy and tool to improve customer relationships for an organization. 路聽聽聽聽聽聽Create a strategic customer relationship marketing plan for an organization.
CRM Implementation Plan
MARK 2040
The learning outcomes this assignment works towards are: 路聽聽聽聽聽聽Examine the effective use of CRM in sales and marketing functions to recommend a CRM strategy and tool. 路聽聽聽聽聽聽Analyze Customer Relationship Marketing best practices to provide strategic customer focused marketing tactics. 聽 The specific learning objectives that will be achieved by the learner are: 路聽聽聽聽聽聽Craft a positioning matrix and related value proposition. 路聽聽聽聽聽聽Project a clear understanding and analysis of market and customer segmentation. 路聽聽聽聽聽聽Build a qualification model for leads and customers. 路聽聽聽聽聽聽Develop a vendor analysis framework to recommend the optimal tool for the client. 路聽聽聽聽聽聽Recommend the best CRM strategy and tool to improve customer relationships for an organization. 路聽聽聽聽聽聽Create a strategic customer relationship marketing plan for an organization.
CRM Implementation Plan
MARK 2040
The learning outcomes this assignment works towards are: 路聽聽聽聽聽聽Examine the effective use of CRM in sales and marketing functions to recommend a CRM strategy and tool. 路聽聽聽聽聽聽Analyze Customer Relationship Marketing best practices to provide strategic customer focused marketing tactics. 聽 The specific learning objectives that will be achieved by the learner are: 路聽聽聽聽聽聽Craft a positioning matrix and related value proposition. 路聽聽聽聽聽聽Project a clear understanding and analysis of market and customer segmentation. 路聽聽聽聽聽聽Build a qualification model for leads and customers. 路聽聽聽聽聽聽Develop a vendor analysis framework to recommend the optimal tool for the client. 路聽聽聽聽聽聽Recommend the best CRM strategy and tool to improve customer relationships for an organization. 路聽聽聽聽聽聽Create a strategic customer relationship marketing plan for an organization.