Content Creator/Writer
The main goal of the Content Creation/Writer intern's project is to establish a strong content foundation that aligns with Sports After 6's mission and engages the target audience effectively. This involves: Content Quality: Creating high-quality and engaging content, including blog posts, articles, athlete profiles, and social media updates, that resonates with the audience. Content Strategy: Contributing to the development of a content strategy that aligns with the company's mission and goals, reflecting the importance of sports stories and athlete achievements. Content Promotion: Sharing content on various platforms, including social media, to promote it and engage the audience. Content Editing and Review: Ensuring content accuracy, clarity, and consistency through editing and proofreading. Analytics and Reporting: Monitoring content performance and providing insights to enhance future content efforts. The overarching goal is to build a robust content foundation that showcases the company's dedication to celebrating local athletes and their stories while also attracting and retaining an engaged audience. The final presentation serves as an opportunity for the intern to demonstrate their thorough understanding of the role's requirements and their contributions to achieving this goal.
Email Marketing Coordinator
The main goal of the Email Marketing Coordinator intern's project, within the first 80 hours, is to establish the foundational elements for email marketing at Sports After 6. This includes: Email Marketing Strategy Development: Develop a basic understanding of email marketing best practices and create a preliminary email marketing strategy that aligns with the company's mission and goals. The goal is to have a clear plan for how email marketing will support the company's objectives. Initial Campaign Setup: Set up the selected email marketing platform, design a sample email template, and create content for an introductory email campaign. The goal is to have a functioning email marketing system ready for use. List Building and Segmentation: Begin building an email subscriber list by collecting contacts and develop a basic system for segmenting the list. The goal is to have an initial set of subscribers and a plan for organizing them. Performance Monitoring and Reporting: Monitor the performance of the sample email campaign, tracking key metrics like open rates and click-through rates. The goal is to gain insights into the effectiveness of the initial campaign and identify areas for improvement. Compliance Check: Ensure that email marketing practices are compliant with relevant regulations, such as the CAN-SPAM Act. The goal is to operate within legal boundaries. Knowledge Transfer: Transfer knowledge and skills to other team members to ensure they can continue email marketing efforts after the intern's role concludes. The goal is to build internal capacity for ongoing email marketing activities. In summary, the main goal of this project is to initiate and establish the fundamental components of an email marketing program at Sports After 6. It's about getting the company started in the world of email marketing, with the necessary tools, strategies, and initial campaigns in place. This sets the stage for future email marketing efforts and audience engagement.
Brand Identity and Graphic Design
Our company is looking to solidify our identity and revamp the logo that we currently have. We are looking to better connect with our audience by standing out and being memorable while also being able to use the designs the students offer in a corporate setting. We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding and come up with possible new names for the company. This will involve several different steps for the students, including: Researching the brand identity. Logo and name proposals that reflect who we are Work to create a branding guide for us to reference Help create prototypes using software tools that can be implemented in our marketing Research into the competitors to see what they are doing. Creating custom branding sheets with colours and logos.
Online Website Design
Our company advertises thousands of products online. We hope to gain a renewed understanding of the features and design that our target market would expect in our website. We would like to collaborate with students to produce a design prototype informed by real customer input and feedback that we can bring to a developer for implementation. This will involve several different steps for the students, including: Conducting user interviews and research on our industry, our target market, and desired website features. Designing a wireframe prototype for our website and mapping out user interactions. Documenting the design process and any additional insights that emerge. Testing the prototype with customers and surveying for feedback. Refining design ideas with input from experts and customers. Prototyping multiple versions of a design that includes the desired website features.
Public Relations and Outreach
The main goal of the project for a Public Relations and Outreach Intern in your 80-hour internship is to establish and nurture initial connections with athletes, coaches, and sponsors who have the potential to become partners or collaborators with Sports After 6. This is primarily a relationship-building and awareness-raising phase, and the specific objectives might include: Identify Prospective Partners: Create a well-researched list of potential athletes, coaches, and sponsors who align with your company's mission and could benefit from collaboration. Initiate Contact: Reach out to these prospects to introduce Sports After 6, its mission, and the value it offers. The goal is to generate initial interest and establish a connection. Generate Interest: Encourage these prospects to engage with your content or express interest in learning more about how they can collaborate with your company. Document Interactions: Keep a record of all interactions and responses, including positive responses, expressions of interest, or any specific requests from the prospects. Prepare for Future Collaboration: Lay the groundwork for potential future collaboration by scheduling follow-up meetings, calls, or discussions with prospects who have shown interest. Raise Awareness: Increase awareness of Sports After 6 within the target audience of athletes, coaches, and sponsors. This can be achieved through social media engagement and interactions.
SEO and Social Media Strategy
Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends
Brand Identity and Graphic Design
Our company is looking to solidify our identity and revamp the logo that we currently have. We are looking to better connect with our audience by standing out and being memorable while also being able to use the designs the students offer in a corporate setting. We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding and come up with possible new names for the company. This will involve several different steps for the students, including: Researching the brand identity. Logo and name proposals that reflect who we are Work to create a branding guide for us to reference Help create prototypes using software tools that can be implemented in our marketing Research into the competitors to see what they are doing. Creating custom branding sheets with colours and logos.
Brand Identity and Graphic Design
Our company is looking to solidify our identity and revamp the logo that we currently have. We are looking to better connect with our audience by standing out and being memorable while also being able to use the designs the students offer in a corporate setting. We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding and come up with possible new names for the company. This will involve several different steps for the students, including: Researching the brand identity. Logo and name proposals that reflect who we are Work to create a branding guide for us to reference Help create prototypes using software tools that can be implemented in our marketing Research into the competitors to see what they are doing. Creating custom branding sheets with colours and logos.
Business Administration
The primary focus for the student will be: (Remove any that don't apply) Strategy - Develop an implementation plan for entering a new market; develop a go-to-market strategy; identify new funding and grant opportunities, write proposals. Operations - Recommend process improvements or redesign processes; develop improvements to supply chain processes; introduce quality assurance into our internal processes. Marketing - Complete a full customer, competitor, market, and environmental analysis; complete a marketing strategy review; design a new marketing strategy (product, place, price, and promotion); Sales - Design a new/improved prospecting process for our sales team; design a new/improved pricing or service structure. Talent - Design a new/improved recruitment process; develop a diversity and inclusion strategy; design a new/improved employee engagement program.
Competitive Employee Onboarding Plan
One of the most important aspects of starting a position in a new company is the onboarding process. In addition to making us a more compelling firm to work with than our competition, we want our onboarding process to promote our company culture to accelerate the learning curve of working for us and increase our employee retention. This will involve several different steps for the students, including: Discuss our onboarding practices with current employees to determine their effectiveness and where improvement is needed. Research our own as well as competitors’ current onboarding practices. Research which onboarding practices are best at reaching employees and making a lasting impact. Create a report detailing all research findings and a new onboarding plan for our company. Reporting on cost estimates and allocating funds in the most efficient way.
Brand Identity and Graphic Design
Our company is looking to solidify our identity and revamp the logo that we currently have. We are looking to better connect with our audience by standing out and being memorable while also being able to use the designs the students offer in a corporate setting. We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding and come up with possible new names for the company. This will involve several different steps for the students, including: Researching the brand identity. Logo and name proposals that reflect who we are Work to create a branding guide for us to reference Help create prototypes using software tools that can be implemented in our marketing Research into the competitors to see what they are doing. Creating custom branding sheets with colours and logos.
Digital Marketing Strategy
At Sports After 6, we are not just a multimedia company; we are the storytellers of local athletic talent in the Greater Toronto Area (GTA). Our mission is to shine a spotlight on athletes, from recreational leagues to the professional stage, creating memorable experiences and meaningful opportunities. Our Mission: We are dedicated to celebrating and empowering athletes, regardless of gender or age. Our mission is to provide a personalized and comprehensive multimedia platform. We capture the essence of every game, every play, and every athlete, turning them into inspiring stories that resonate with our audience. We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: How should we promote our company? What social media channels should we utilize? What budget is appropriate for advertising? What messaging should we use?
Market Research
At Sports After 6, we are not just a multimedia company; we are the storytellers of local athletic talent in the Greater Toronto Area (GTA). Our mission is to shine a spotlight on athletes, from recreational leagues to the professional stage, creating memorable experiences and meaningful opportunities. Our Mission: We are dedicated to celebrating and empowering athletes, regardless of gender or age. Our mission is to provide a personalized and comprehensive multimedia platform. We capture the essence of every game, every play, and every athlete, turning them into inspiring stories that resonate with our audience. We want to better understand our target market and the overall market, so we can uniquely position ourselves within our industry. We would like to collaborate with students to conduct market research. This will involve several different steps for the students, including: Familiarizing themselves with our company’s values, products and services. Researching our target market and market potential. Researching the industry and competitive landscape. Recommending strategies to improve our positioning, brand, products and services. Bonus steps in the process would also include: Recommending strategies to differentiate ourselves from our competition.