Saskatchewan Polytechnic
Saskatchewan Polytechnic
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Marketing New Products for a Consumer Brand - Spring/Summer 2025

MKT 101
Open Closing on April 21, 2025 / 1 spot left
McMaster University Continuing Education
McMaster University Continuing Education
Hamilton, Ontario, Canada
Jeffrey O'Leary
He / Him
Instructor
3
Timeline
  • May 5, 2025
    Experience start
  • August 3, 2025
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
Canada
Any company type
Any industries

Experience scope

Categories
Communications Market research Sales strategy Marketing strategy
Skills
marketing budgets marketing environmental scanning marketing strategies market segmentation research new product development
Learner goals and capabilities

In an increasingly competitive consumer marketplace, decisions around adding new products and services are more important to a company’s success than ever. Students in the Marketing program at McMaster University’s Centre for Continuing Education will research and prepare a report for your company that recommends a new product or service and/or plans its launch.

Learners

Learners
Continuing Education
Beginner, Intermediate levels
15 learners
Project
30 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

The final project deliverables will include a written report that includes the following key components (as appropriate to the context):

· Research and recommendations relating to the development of a new product or service.

· Assessments of the market situation of the product(s) or service(s) in question.

· External and internal environmental scanning.

· Market segmentation, targeting, and positioning.

· Marketing strategies

· Marketing Budgets

· Schedules, task descriptions, resource allocations, and timelines for implementation

Project timeline
  • May 5, 2025
    Experience start
  • August 3, 2025
    Experience end

Project Examples

Requirements

Students, in groups of 4 or 5, will research and construct a plan that will help you achieve success in your marketing efforts. Your own staff will liaise with the course instructor and students to ensure that their work meets the objectives—whether financial, marketing, or societal—that your company sets out to achieve around the development and/or launch of a new product or service.

Based on information you provide, students will prepare a report that provides thoroughly researched and soundly reasoned recommendations relating to the development and/or launch of a new product or service. Student teams will address industry-specific concerns as well as broader elements of marketing best practice to provide as meaningful contribution to your firm’s decision making process around these questions.


Project Examples include, but are not limited to:

· Research and Recommend a New Product to a Company and Plan its Launch

· Research and Recommend a New Service to a Company and Plan its Launch

· Plan a New Product Launch

· Plan New Service Launch

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Text short
    Please briefly describe your product or service.  *
  • Q2 - Text short
    Students tend to have a more successful experience when working on projects from companies that offer simpler or clearer products or services, as opposed to those with complex or difficult-to-understand concepts. If your product or service does not align with the preferred description, kindly refrain from submitting a match request.  *
  • Q3 - Text short
    Do you agree to provide a dedicated contact person for the students to reach out to in case of any questions? If so, who will this contact person be?  *
  • Q4 - Text short
    How many hours are you able to devote to mentoring the students?  *