McMaster University Continuing Education

Hamilton, Ontario, Canada

In an increasingly competitive consumer marketplace, decisions around adding new products and services are more important to a company’s success than ever. Students in the Marketing program at McMaster University’s Centre for Continuing Education will research and prepare a report for your company that recommends a new product or service and/or plans its launch.

McMaster University Continuing Education

Hamilton, Ontario, Canada

Would you like a deeper understanding of how your competitors appeal to consumers & potential customers in your market – and how your offering(s) sits within the range of consumer appeals in this category? Gain insights from student research and analysis as teams identify/analyze the key consumer wants & needs that the offerings in your category meet, reveal how your competitors attract and keep customers, and propose how this knowledge can be used to build your business.

McMaster University Continuing Education

Hamilton, Ontario, Canada

Attracting new customers and retaining existing ones are the key to a successful business but often not easy to do in this hyper-competitive business world. Marketing plays a key role in the customer management process to help a business achieve its growth objectives. In this project, students from McMaster University’s Centre for Continuing Education will analyze your organization’s current business to business marketing strategy and make recommendations on how to improve your results.

McMaster University Continuing Education

Hamilton, Ontario, Canada

Does your brand need a new content marketing strategy? In this project, continuing education students in McMaster University’s Digital Marketing Certificate program will provide an actionable content marketing strategy that you can apply to amplify your brand and build engagement on online channels such as blogs, Facebook, Instagram and more. Corporate organizations, non-profit organizations, startups, and small businesses are welcome partners.

My learners are equipped to tackle projects in machine learning and statistical learning, having gained proficiency in Python and R. They have engaged with several hands-on courses covering machine learning, statistical data analysis, SQL and database management, Tableau dashboard creation, data engineering, and big data. I am seeking internship projects that will help them apply their skills as part of their data science master’s program. Please note that learners will register for their internship between May and August 2025. If you wish to start working with them during this period, it would be ideal.

This experience focuses on equipping learners with the skills necessary for effective client-centered communication within the innovation process in engineering-related projects. Participants will gain expertise in qualitative data collection, customer development communication, and user interview techniques. By applying these skills, learners will be able to validate customer needs, craft audience-appropriate messages, and deliver compelling prototypes and presentations aligned to meet a client's current needs.

This experience is designed for graduate students specializing in data mining, machine learning, and data science. These learners are equipped with skills in analyzing complex datasets, developing predictive models, and creating compelling visualizations. The objective is to apply these skills to real-world projects, enabling students to translate theoretical knowledge into practical solutions. By engaging in these projects, learners will enhance their problem-solving abilities and gain valuable experience in delivering actionable insights.

This experience focuses on equipping learners with the skills to design and implement adapted physical activity programs tailored for individuals with diverse abilities. Learners will develop practical instructional and leadership skills, enabling them to create inclusive and effective physical activity sessions. By applying their knowledge, learners can contribute to projects that enhance accessibility and participation in physical activities for people of all ages and abilities.