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McMaster University Continuing Education (MCE) has inspired people to discover and achieve through lifelong learning since 1931. As one of Canada’s largest and leading providers of academic certificate and diploma programs, professional development education, and corporate training, MCE’s purpose is to develop and realize the potential of both individuals and society by providing the education to thrive in a dynamic world. Our team is approachable, professional, and passionate. We offer more than 200 courses and workshops that blend both theoretical knowledge and practical application to help you build your skills and expand your career. Areas of focus include Technology, Business, Accounting, Marketing, Health, Social Science, Mindfulness, and Human Resources.
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Business to Business Marketing Strategy
MKT 107
NOTE: THIS IS A COURSE/PROJECT FOR COMMERCIALLY VIABLE BUSINESSES NOT START-UPS OR HOME BASED BUSINESSES WITH LIMITED OR NO MARKETING IN PLACE. IF YOU HAVE A COMMERCIALLY VIABLE BUSINESS WITH EMPLOYEES AND ARE INVESTING IN MARKETING I'D LOVE TO HEAR FROM YOU. THANK YOUAttracting new customers and retaining existing ones are the key to a successful business but often not easy to do in this hyper-competitive business world. Marketing plays a key role in the customer management process to help a business achieve its growth objectives.In this project, students from McMaster University’s Centre for Continuing Education will analyze your organization’s current business to business marketing strategy and make recommendations on how to improve your results.
Transforming Ideas into Web Apps: Empowering Businesses - F24
FDV 103
In today’s era, many individuals and businesses benefit from having an online presence that helps with identity branding and/or to promote their services and products. In this project, students who are on their way to become professional front-end developers will design and develop a variety of web applications that help you satisfy your clients’ business needs. This course is part of the Frontend Development certificate program.
Talent Acquisition Consultancy - F24
HRM 897 (C22)
Is your organization eager to find and assess top talent? Students in McMaster University’s Human Resources Management program will provide actionable recommendations on talent acquisition, branding, marketing, operations, and planning to help you source candidates for challenging roles.
Statistics for Data Analysis Project
DAT 101
The course is part of the Data Analytics certificate program. Students in the program are adult learners with a post-secondary degree/diploma in computer science, engineering, business, etc. This course introduces descriptive statistics, basic inferential statistics, linear regression, and probability concepts and calculations. Practical application activities in the course focus on how statistical methods are used in the analysis of data. Common statistical and programming tools will be introduced and employed in order to demonstrate how significant and insightful information is collected, used, and applied to problem-solving processes.