Saskatchewan Polytechnic
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Business to Business Marketing Strategy

MKT 107
Open Closing on September 24, 2024 / 3 spots left
McMaster University Continuing Education
McMaster University Continuing Education
Hamilton, Ontario, Canada
EB
Emily Baillie
Educator
(1)
4
Timeline
  • October 1, 2024
    Experience start
  • December 10, 2024
    Experience end
General
  • Continuing Education
  • 20 learners; teams of 4
  • 30 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 3 projects wanted
  • Anywhere
  • Academic experience
  • Sole proprietorship, Family owned, Non profit, Small to medium enterprise
  • Any industries
Categories
Skills
business-to-business (b2b) marketing microsoft word marketing marketing budgets marketing planning customer relationship management
Project timeline
  • October 1, 2024
    Experience start
  • December 10, 2024
    Experience end
Overview
Learner goals and capabilities

NOTE: THIS IS A COURSE/PROJECT FOR COMMERCIALLY VIABLE BUSINESSES NOT START-UPS OR HOME BASED BUSINESSES WITH LIMITED OR NO MARKETING IN PLACE. IF YOU HAVE A COMMERCIALLY VIABLE BUSINESS WITH EMPLOYEES AND ARE INVESTING IN MARKETING I'D LOVE TO HEAR FROM YOU. THANK YOU

Attracting new customers and retaining existing ones are the key to a successful business but often not easy to do in this hyper-competitive business world. Marketing plays a key role in the customer management process to help a business achieve its growth objectives.

In this project, students from McMaster University’s Centre for Continuing Education will analyze your organization’s current business to business marketing strategy and make recommendations on how to improve your results.

Expected outcomes and deliverables

The final project deliverables will include:

· A 3-6 page written report in Microsoft Word or MS Powerpoint

· A marketing plan with recommended tactical programs for the next 6-12 months

· A detailed marketing budget for the next 6-12 months

· An analysis of your current customer base and segmentation profile

Project Examples

Based on information you provide, students will prepare a report that provides thoroughly researched and soundly reasoned recommendations. Student teams will address industry-specific concerns as well as broader elements of business to business marketing to provide meaningful contribution to your organization’s decision-making process.


Your own staff will liaise with the course instructor and students to ensure that their work meets the marketing objectives that your company set out to achieve around the development and/or launch of a new product or service.


Project Examples include, but are not limited to:

· Conducting an analysis of your current marketing strategies and tactics

· Preparing a B2B marketing plan for your business

· Developing a Value Proposition for your company/brand

· Analyzing your sales by customer segment to identify key opportunities for future growth

· A review and analysis of your current customer management practices

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Minimum of 2-4 interactions with the students in-person or remotely (approximately 4-6 hours over the duration of the project).

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Do you have a commercially viable business with employees and are investing in Marketing? (Y/N)

Please confirm how long you have been in business and what B2B businesses you work with.