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International Market Entry Business Plan

BUSM 4385
Closed
RMIT University
RMIT University
Melbourne, Victoria, Australia
Peter Holyoake
Peter Holyoake
Subject Coordinator
3
Timeline
  • August 1, 2021
    Experience start
  • March 10, 2021
    Project Scope Meeting
  • October 11, 2021
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
Anywhere
Small to medium enterprise
Entertainment, Hospitality, Business services, Education, Environment, Non-profit, philanthropic & civil society, Banking & finance, Hospital, health, wellness & medical, Marketing & advertising, Travel & tourism, Academic association, Events services, Media & production, Public relations & communications
Categories
Communications Marketing strategy Education Hospitality, tourism & culinary arts
Skills
business consulting business strategy marketing strategy international business market entry analysis
Learner goals and capabilities

Students from RMIT’s International Business Module of the Associate Degree in Business are required to create an international market-entry business plan for a partner organisation. The company can be based in any country and plan expansion to any other country.

Students will create an external analysis of the country market(s) to be considered before recommending market entry implementation strategies.

Learners
Undergraduate
Any level
80 learners
Project
60 hours per learner
Learners self-assign
Teams of 4
Expected outcomes and deliverables

The final deliverables will be sent in the form of a 4000 word report that includes:

1. Situation and External Analysis Report

2. Implementation Strategy recommendations

A virtual presentation from the student group(s) could be arranged.

Project timeline
  • August 1, 2021
    Experience start
  • March 10, 2021
    Project Scope Meeting
  • October 11, 2021
    Experience end
Project Examples

We have experience of previous work-integrated learning projects which have resulted in practical ideas for client companies. These include Combi Lift, an Irish fork lift truck and logistic machinery company hoping to expand their Australian business, Hanley Energy, an energy management consultancy requiring market entry ideas for markets in South Africa, Sweden and the United States and the creation of market development plans for New Zealand company Ecostore who were considering entry into the UK and Irish markets. RMIT students have also worked for Japanese pharmaceutical giant Takeda on a project to provide blood and blood plasma donation services in Indonesia.

Some examples of tasks include, but are not limited to:

  • Helping partners to identify which international market(s) to enter with either an existing or new product or service.
  • Recommendations about how to enter a particular international market.
  • Providing tactical or operational recommendations for a defined market entry/expansion strategy (i.e. hiring/management strategies, cultural norms, and laws/regulations)
  • Identifying potential international partners for international expansion, and providing a strategic overview
Companies must answer the following questions to submit a match request to this experience:

Be available for a 60 minute briefing to kick off the project with the students in order to introduce your company and answer questions and, at the end of the project, for an on-line presentation from the best performing group.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.