RMIT University

Melbourne, Victoria, Australia

Students from RMIT’s International Business Module of the Associate Degree in Business are required to create an international market-entry business plan for a partner organisation. The company can be based in any country and plan expansion to any other country. Students will create an external analysis of the country market(s) to be considered before recommending market entry implementation strategies.

RMIT University

Melbourne, Victoria, Australia

Students are from the Royal Melbourne Institute of Technology (RMIT University) in Melbourne, Australia and the Dundalk Institute of Technology (DKiT) in Dundalk, the Republic of Ireland. Students from RMIT are second year Associate Degree students working on their Global Business module whist DKiT students are completing their 4 year Global Marketing Degree. The teams will create an international market-entry business plan for a partner organization. The company can be based in any country and plan expansion to any other country or countries. The two universities have six year's experience combining student cohorts to deliver project plans for client organisations. PLEASE NOTE THAT THIS WOULD SUIT PARTNERS WHO WISH TO ESTABLISH A PHYSICAL PRESENCE IN ANOTHER COUNTRY INCLUDING STAFF AND PREMISES TO BETTER EXPLOIT NEW MARKETS. Students will create both external and market analyses of the country market(s) to be considered before recommending market entry implementation strategies.

RMIT University

Melbourne, Victoria, Australia

Students from RMIT’s International Business Module of the Associate Degree in Business will be working together with students from Dundalk's Global Marketing program. The program requires students to create an international market-entry business plan for a partner organization. The company can be based in any country and plan expansion to any other country. Such an assignment is also key to DKiT’s Global Marketing program and for the last 3 years, the two universities have worked together, combining student cohorts to deliver a project plan for a client organization. Students will create an external and market analysis of the country market(s) to be considered before recommending market entry implementation strategies.

RMIT University

Melbourne, Victoria, Australia

Students from RMIT’s International Business Module of the Associate Degree in Business will be working together with students from Dundalk's Global Marketing program. The program requires students to create an international market-entry business plan for a partner organization. The company can be based in any country and plan expansion to any other country. Such an assignment is also key to DKiT’s Global Marketing program and for the last 3 years, the two universities have worked together, combining student cohorts to deliver a project plan for a client organization. Students will create an external and market analysis of the country market(s) to be considered before recommending market entry implementation strategies.