Goal:

• Conduct comprehensive customer discovery research to understand teacher sentiments and administrative challenges to help inform our product roadmap and outreach strategy for the fall.

Scope:

• Research teacher sentiments on social media (Instagram, TikTok, Facebook, LinkedIn, Pinterest, X, Reddit)
• Engage teachers online to discuss administrative struggles
• Conduct 30-minute interviews with 25 individual teachers
• Analyze data to identify pain points and inform product improvements

Timeline: 7.5 hours a week for 8 weeks

Deliverables

Summary Report

• Comprehensive findings on teacher sentiments and challenges
• Based on social media research, online discussions, interviews

Format: Written document

Timeline: Draft end of Week 6, Final end of Week 8

Insights Compilation

• Key insights and quotes from online teacher engagements
• Organized by theme or pain point

Format: Document

Timeline: End of Week 4

Interview Transcripts & Summaries

• Full transcripts of each teacher interview
• Key takeaways summarized for each

Format: Text documents

Timeline: 2 in Weeks 1-2, 5 per week Weeks 3-6, 3 in Week 7

Findings & Next Steps Discussion

• Overview of key discoveries and implications
• Recommendations for product enhancements
• Suggestions for back-to-school strategy

Format: 60-minute discussion with Edventive team

Timeline: Week 8

Timeline

Weeks 1-2

• Finalize research plan and methods
• Identify target social media platforms, hashtags, communities
• Develop online engagement and interview guides
• Begin social media research
• Conduct first 2 teacher interviews

Weeks 3-6

• Continue social media research
• Conduct online engagements with teachers
• Conduct 5 interviews per week
• Compile insights and quotes, submit end of Week 4
• Draft summary report, submit end of Week 6

Week 7

• Conduct final 3 interviews
• Finalize summary report, integrating all data
• Compile suggestions and next steps for new school year

Week 8

• Conduct findings and next steps discussion with Edventive team
• Deliver all artifacts end of Week 8

We'll provide:

• Personalized guidance or mentorship throughout the duration of the project.
• A flexible work arrangement to accommodate diverse schedules and commitments.
• Personalized instruction on how to use cutting-edge AI tools and large language models to increase your productivity.
• Support and guidance with ideation, validation and pitching for students who are aspiring entrepreneurs.