Social Media Content Strategy for CofiLife

Open
CofiLife
Toronto, Ontario, Canada
Shabs B
Founder
(42)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Digital marketing Marketing strategy Social media marketing
Skills
target audience social media trends social media engagement social media analytics content creation social media content marketing strategies digital marketing social media
Project scope
What is the main goal for this project?

CofiLife, a wellness and lifestyle company, is seeking assistance in enhancing its social media presence through effective content creation and marketing strategies. The goal of this project is to develop a comprehensive social media content plan that aligns with CofiLife's brand values and engages its target audience. The project will involve researching current social media trends, analyzing CofiLife's existing content, and creating a series of posts that can be scheduled over the next three months. The team will also develop a set of guidelines for future content creation to ensure consistency and effectiveness. This project provides an opportunity for learners to apply their knowledge of digital marketing, content creation, and social media analytics.

What tasks will learners need to complete to achieve the project goal?

- A detailed social media content calendar for the next three months.


- A set of 20-30 pre-designed social media posts, including images and captions.


- A comprehensive report analyzing current social media trends and CofiLife's existing content.


- A set of guidelines for future content creation and social media engagement strategies.

Supported causes
Good health and well-being
About the company

CofiLife is an innovative food and beverage company which upcycles Coffee Fruit, a traditionally discarded byproduct of coffee production.

Our mission is to revolutionize the food industry by harnessing the untapped potential of coffee fruit. We aim to offer products that are not only beneficial for personal health but also contribute positively to the global environment. Our goal is to reduce waste in the coffee industry, promote sustainable agricultural practices, and provide our customers with high-quality, nutritious, and tasty food options.