The main goal for the project is to identify and evaluate potential outbound sales leads for TryToast's growth team. The project also involves creating a strategy and compiling a list of potential leads to help the growth team identify the best ways to approach these leads for sales opportunities.

This will involve several different steps for the learners, including:

• Researching and understanding TryToast's target market and ideal customer profile.
• Identifying potential outbound sales leads through market research and data analysis.
• Evaluating the potential leads based on their fit with TryToast's offerings and values.
• Developing a strategy for approaching the identified leads and creating a comprehensive list of potential leads.
• Collaborating with the growth team to determine the best ways to approach the leads for sales opportunities.

By the end of the project, learners should complete the following tasks:

• A comprehensive list of potential outbound sales leads with detailed evaluations.
• A well-defined strategy for approaching the identified leads, including recommended outreach methods and messaging.
• Collaboration with the growth team to present the potential leads and strategy for further refinement.

Final deliverables should include:

• A detailed report outlining the research, lead identification, evaluations, and strategy development.
• Recommendations for the growth team on the best ways to approach the identified leads for sales opportunities.

Students will have full access to:

• 1:1s with our Chief Growth Officer
• Slack channel with Team Toast
• Any tools and technology required