Goal: Increase brand awareness, drive website traffic, and enhance engagement among teachers through targeted SEO and social media strategies.

Target Audience: Teachers (K-12, higher education)

Focus Areas: Back-to-school cycle, teacher pain points, classroom resources, professional development and reducing administrative overwhelm.

Deliverables

SEO

Teacher-Related Keyword Research & Content Plan

• Comprehensive analysis of teacher-related keywords, search intent, and content gaps
• Detailed content plan targeting teachers' needs, interests, and pain points

Format: Excel spreadsheet with metrics, content plan document

Timeline: End of Week 2

On-Page Optimization & Content Suggestions

• Provide suggestions for optimizing key website pages for teacher-related keywords and search intent
• Offer ideas and outlines for high-value, evergreen content pieces addressing teacher pain points and interests

Format: Website optimization suggestions document, content ideas and outlines

Timeline: End of Week 5

Link Building & Content Promotion

• Execute link building campaigns targeting high-authority education websites and teacher blogs
• Promote content through teacher forums, resource-sharing communities, and industry publications

Format: Link building progress report, content promotion plan

Timeline: End of Week 7

Social Media

Teacher-Centric Social Media Strategy & Content Calendar

• Develop a social media strategy tailored to teachers' preferences and behaviour
• Create a 2-month content calendar with a mix of educational resources, teaching tips, classroom inspiration, and community-building posts

Format: Strategy document, Excel content calendar

Timeline: End of Week 3

Social Media Community Management & Teacher Engagement

• Foster an active, supportive community of teachers on social media
• Engage with teachers through conversations, Q&As, and sharing of relevant resources
• Monitor and respond to teacher feedback, questions, and concerns

Format: Community management guidelines, engagement metrics report

Timeline: Ongoing, report at end of Week 6

Teacher Influencer Partnerships & Back-to-School Campaign

• Identify and partner with influential teacher bloggers, YouTubers, TikTokers and Instagrammers
• Collaborate on a back-to-school campaign featuring tips and resources for reducing administrative overhead and increasing efficiency

Format: Influencer partnership agreements, campaign content assets

Timeline: End of Week 8

Project Timeline

Weeks 1-2

• Onboarding and orientation
• In-depth teacher-related keyword research and search intent analysis
• Develop teacher-centric social media strategy
• Deliver keyword research, content plan, and social media strategy

Weeks 3-4

• Provide suggestions for on-page SEO optimizations targeting teacher-related keywords
• Offer ideas and outlines for high-value, evergreen content pieces addressing teacher pain points and interests
• Develop teacher-centric social media content calendar
• Launch social media community management and engagement efforts
• Deliver website optimization suggestions, content ideas and outlines, and social media content calendar outline

Weeks 5-6

• Execute link building campaigns targeting education websites and teacher blogs
• Promote content through teacher forums and resource-sharing communities
• Monitor and respond to teacher engagement on social media
• Deliver link building progress report and community engagement metrics report

Weeks 7-8

• Wrap up link building campaigns and content promotion efforts
• Identify and partner with teacher influencers for back-to-school campaign focused on reducing administrative overhead
• Collaborate on campaign content assets and promotion
• Analyze and report on SEO and social media performance metrics
• Explore influencer partnership agreements and campaign assets
• Deliver final performance report