Brand Journalist for Dog Gear Company
Project scope
Categories
Digital marketing Creative writingSkills
information gathering journalismTinyHorse has a unique place in the dog industry -- we are the only company to make an extensive system for walking multiple dogs. We also have the only brick & mortar store in the world that's focused on multi-dog walking. We want to do more to celebrate these achievements.
We'd like to work with a journalism student to create 5 articles about our company. Our history, our processes and conversations with our customers are all areas we'd like explored. The brand journalist may also find other interesting topics to cover related to TinyHorse and the dog walking industry.
These articles will be published on our website, promoted on our social media channels and circulated through our e-mail list.
- Interview the company founder
- Familiarize themselves with our website and social media content
- Familiarize themselves with a selection of company material
- Interview customers
After gathering information, we'd like the intern to pitch 10 stories. We will choose 5 stories that the journalist can write as their final deliverable.
The student will be supported through check-in meetings with the company owner, as well as access to an Google drive folder where we will store and share information regarding the project.
About the company
TinyHorse products enhance your experience of managing multiple dogs on leash by offering high-quality, versatile tools that reduce the physical and emotional strain of the task. Endlessly reconfigure these tools to address the changing needs within your group, whether you offer dog walking services or are a dog lover who lives in a multi-dog home.
We are the professional tool of choice for dog-care professionals all over the world, and seek not to just sell products but to also support and care for the community we serve.
We are working towards expanding our team to manage the steady growth of our company.
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