The main goal for this project

To create a comprehensive marketing strategy and social media tactics for Nature's Zeal to increase conversion for their products and services. This will involve several different steps for the students, including:

- Conducting market research to understand the target audience and their preferences.

- Developing a content marketing plan to promote Nature's Zeal's products and services.

- Creating a social media strategy for Instagram and YouTube to increase brand visibility and engagement.

- Implementing specific tactics such as marketing campaigns to improve conversion rates for the company's offerings.

- Analyzing the effectiveness of the marketing and social media efforts and making adjustments as needed.

Background:

We have conducted 6 detailed research studies with 31 Health Care Professionals ranging on the topics below. The intent of the social media tactics could be to use the information provided on the extensive research and the available programs and practices of Nature’s Zeal to put into place a specific and tactical plan that can be deployed to improve conversion rates

• “How can weight management affect women’s sleeping patterns”
• “Circadian Rhythm disruptions in women caused by sleep deprivation; contributions and remedial measures initiated by Natures’ Zeal”
• “Benefits of preventative health initiatives that influence women’s sleeping patterns, in reducing overall expenditures while improving quality of life “
• “How does cooking clay pot and replacing breakfast with a detox drink (coconut water, vegetable juice or winter melon juice) followed by a water rich fruit and bowl of soaked nuts, help in improving Women’s sleep?
• “the effects of flexibility, strength training, toning, and resilience exercises on women's sleep quality.”
• “Empowering Women Through Mindfulness: Benefits and Activities

By the end of the project, students should complete the following list of activities:

- Comprehensive market research report outlining the target audience and their preferences.

- Content marketing plan with specific strategies and tactics for promoting Nature's Zeal's products and services.

- Social media strategy for Instagram and YouTube including content calendar and engagement tactics.

- Implementation of specific tactics such as marketing campaigns to improve conversion rates and a report on their effectiveness.

- Final report analyzing the overall impact of the marketing and social media efforts and providing recommendations for future strategies.

- Presentation summarizing the key findings and strategies developed for Nature's Zeal.

Learners will be provided support in 3 different ways:

1. Executive Mentorship - Both the Co-Founders of Nature’s Zeal and the senior team are seasoned professionals and entrepreneurs. They will be available for mentorship to the learners.
2. Weekly update meetings: The learners will have access to their Manager on a periodic basis for the progress of the project and to discuss current and future tasks.
3. Health and Wellness support: Learners will have access to our programs as part of the staff discounts to help improve their own health and wellness.