TinyHorse has a unique place in the dog industry -- we are the only company that's designed an extensive system for walking multiple dogs. Dog walkers the world over have told us that our equipment is life changing. We want to highlight the unique stories of their businesses and TinyHorse's place within it!

We are building a team of 5 students to share the tasks of interviewing our loyal customers and writing blog articles based on the transcripts. We hope to finish the project with 15 blog posts.

These articles will be published on our website, promoted on our social media channels and circulated through our e-mail list.

To accomplish the main objective of this project, students will need to:

Develop email templates:

• to invite customers to be interviewed
• to follow up to customer yes/no responses
• to provide customers a draft of the article once its written and provide a publishing date

Provide schedules:

• Use Calendly to create a self-serve scheduling link for interview dates/times
• Schedule the blogs for publication on our Shopify website

Interview customers:

• Conduct a video interview with each customer using pre-determined questions
• Ensure a technical plan is in place to capture a transcript of the interview
• Provide a transcript for the company owner to review before the writing begins

Write articles:

• Write a blog article from the transcript of 800 - 1,000 words
• Collect videos and images provided by the dog walker to include in the article
• Works with the other students and company owner to finalize the draft for publication

If there's time:

• We can teach interns how to use meta fields in Shopify to quickly populate a blog template with the content generated from the project

We are excited for students to grow and gain new skills during this project, as well we are passionate about creating a positive experience for our loyal customers. This means we take support and mentorship very seriously throughout the project.

• Students will be supported every step of the way, with meetings ahead of each step to ensure interns are prepared to conduct their work.

• All content created during the project will be shared in a Google folder, so everyone has a predictable place for deliverables and access to all project materials.

• The company founder will be available for questions via e-mail and our business phone line.

• We are open to other forms of support as students request it.