Real Adulting 101 - Digital Marketing

PROJECT DESCRIPTION/DESCRIPTION DU PROJET:Real Adulting 101 is looking for students to help with our digital marketing.Based on skillsets and interests of students, they key project activities may change but will include one or more of the below:KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:Developing blogs/emails out of developed courses.Writing social media copy.Helping with the development of social media content (educational carousels, tiktoks, etc.)Design of courses or social media posts.IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*MarketingDigital Content CreationCopywriting/Communications

Podcast Audio & Video Editing

The main goal of this is to help us with the editing of our podcast and/or the videos of our podcast recordings.

Content Creation

The main goal of this project is to help support with the content creation for Real Adulting 101. This may look like supporting with the development of a course (needs to have specific training in that course topic), or with the development of our Student Life 101 or our Guided Cohorts Development.

Competitive Analysis

We want to better understand how teachers perceive and interact with the software they use. This will help us develop clarity on our competitive advantages and optimize our marketing strategy.We would like to collaborate with students to conduct a competitive analysis of our business.This will involve several different steps for the students, including:Familiarizing themselves with our company, products, and target market.Identifying current and potential future competitors.Creating a matrix identifying features that are similar and different between companies.Bonus steps in the process would also include:Recommending how our company can differentiate itself through products / services and messaging.