Market Research and Positioning for upcycled fruit

The main goal for the project is to conduct market research and positioning for the new health food product made from upcycled coffee fruit. This will involve several different steps for the learners, including: - Conducting market research to understand consumer preferences, trends, and demand for health food products. - Analyzing the competitive landscape to identify potential positioning strategies for the new product. - Developing a marketing strategy and positioning plan for the new health food product. - Identifying potential distribution channels and target market segments for the product. - Formulating launch plan for the new product, including pricing, promotion, and placement strategies.