- Location
- Toronto, Ontario, Canada
- Bio
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Student looking to gain experience in various fields through valuable experiential learning.
- Resume
- Keflu_Riipen.pdf
- Portals
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Vancouver, British Columbia, Canada
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- Categories
- Communications Market research Financial modeling Financial services Digital marketing
Skills
Achievements
Latest feedback
Team feedback
Individual endorsement
Biethel is a true visionary. She is always coming up with new and innovative ideas, and she is not afraid to take risks.
Team feedback
Team feedback
Recent projects
Product Managers for Online Store
Positions available: Product ManagerReview and update products on our websitePerform surveysObtain feedback from potential clientsAdd more products to the websiteCreate posts for social mediaImprove our reach to target audiences increase the number of website site visitors and their engagementIdentify improvement opportunities
Fundraising Plan
Our organization is committed to serving our target population. However, we are currently facing funding challenges.We would like to collaborate with students to develop a fundraising plan to meet our goals.This will involve several different steps for the students, including:Familiarizing themselves with our mission, values and goals.Familiarizing themselves with our past fundraising activities and donors.Conducting background research on fundraising strategies.Recommending suitable fundraising strategies and creating a timeline / calendar of these activities.Bonus steps in the process would also include:Assisting in implementing new fundraising activities.
Data Analysis Research
Our research lab publishes dozens of papers every year to promote projects in our field of research. Among these papers are studies detailing our labβs findings from data analysis.We would like to collaborate with students to analyze our raw datasets.This will involve several different steps for the students, including:Familiarizing themselves with our projectβs objectives and analysis procedures.Checking for and correcting inconsistencies in the dataset.Calculating important results and plotting data in graphs and charts.Performing relevant statistical tests to determine the significance of results.Bonus steps in the process would also include:Recommending future areas of study.
Blogging
Our company advertises thousands of products online. We want to create a blog to strengthen our marketing.We would like to collaborate with students to create blog posts that drive more traffic to our website.This will involve several different steps for the students, including:Familiarizing themselves with our goals, target market, products and services.Recommending topics for our blog posts.Drafting blog posts relevant to our business.Revising blog posts based on feedback.Bonus steps in the process would also include:Recommending ways to market our blog.
Work experience
Brand Consultant
Cafe Alice
Markham, Ontario, Canada
January 1 - April 30
β Conducted a marketing audit, examining internal metrics and external market dynamics, identifying key strengths, weaknesses, and opportunities through rigorous analysis, improving social media marketing tactics
β Collaborated closely with the client to construct a decision matrix, weighing budgetary constraints against strategic imperatives, ensuring optimal allocation of resources
β Engineered a 12-month strategic implementation roadmap, resulting in a 40% surge in sales, solidifying market presence and fostering sustained customer engagement
Vice President of Finance
DeGroote Operations Association
Hamilton, Ontario, Canada
April 1 - April 30
β Developed and managed a comprehensive annual budget for the club, ensuring accurate allocation of funds and adherence to financial goals
β Assisted in the development of financial guidelines, ensuring adherence to budgetary constraints and promoting cost-effective practices, leading to successful excursion of three events and five giveaways
β Conducted regular audits of financial transactions, identifying discrepancies, and initiated income and expense analyses to implement corrective actions, ensuring compliance with accounting standards
Founder and Co-Chair
DeGroote Committee for Diversity and Inclusion
Hamilton, Ontario, Canada
April 1 - April 30
β Managed an executive team of 5 to organize ED&I initiatives to raise awareness on issues faced by equity-deserving students at DeGroote, achieving a Canadian Business Club of the Year nomination by The Canadian Association of Business Students
β Spearheaded outreach meetings to secure 18 partners including sponsors, staff support, and speakers for events
β Pioneered Health and Wellness Resource packages for incoming first-year students to raise awareness of on-campus support services, enhancing the student experience at McMaster University
Marketing Associate
Helping Hands App
Toronto, Ontario, Canada
October 1 - May 31
β Conducted market research on Toronto youth and devised marketing strategies by leveraging findings in forecasted market trends, maximizing reach and engagement
β Created strategic graphic designs through implementation of target market research, surging 34% in growth of social media followers
β Presented outreach packages to potential partnering businesses and organizations, contributing to the acquisition of 35 organization partners
Vice President of Finance
Conscientia
Toronto, Ontario, Canada
November 1 - April 30
β Leveraged advanced Microsoft Excel skills to streamline financial processes and improve financial reporting and analysis capabilities, enhancing decision-making and operational efficiency
β Effectively sorted through extensive data, transforming them into actionable insights, and successfully communicated to stakeholders, resulting in a more well-informed strategic planning process
β Conducted bi-weekly reconciliation of bank balance and general ledger accounts to improve accuracy and integrity in financial reporting by 60%
Education
Bachelor of Honours Commerce, Finance
McMaster University
September 9 - June 30
Personal projects
Digital content creation and management
January 1 - Current
Investment and trading
June 1 - Current
Actively manage a personal investment portfolio, staying informed about financial markets