Mobile App UI / UX Design & Prototype

Our company would like to explore designing a prototype for a native mobile application version of the Riipen platform ( app.riipen.com ). This prototype will need to cover the following basic user workflows: Signing up Logging in General navigation across the application Browsing content Chat Matchmaking Unique challenges in building a Riipen mobile application: Riipen has 3 different user type Riipen has a full scale messaging, meeting, and video chat system Riipen has heavily customized 'request' workflows for educators and employers Riipen has unique project management workflows for students

SEO and Social Media Strategy

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that teachers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google for our relevant keywords. Researching online teacher communities we can start interacting and partnering with. Brainstorming effective ways to engage with teachers online. Creating a list of teacher or education influencers on Instagram, Facebook and TikTok.

Search Engine Optimization Strategy Implementation for Scooli

The main goal for the project is to continue building upon the initial search engine optimization strategy research and come up with a comprehensive implementation plan to drive traffic to Scooli's new site and increase brand awareness amongst educators. This will involve several different steps for the students, including: - Analyzing the current search engine optimization strategy and its effectiveness. - Researching keywords and phrases relevant to educators and the education industry. - Developing an implementation plan for on-page and off-page optimization. - Creating content strategies to improve search engine rankings. - Identifying opportunities for link building and outreach to increase site authority. - Monitoring and reporting on the progress of the implementation plan.