Competitive Analysis - Absorption Technologies

Folium Labs Inc. is a biotech company focused on the development and marketing of nutraceutical and pharmaceutical delivery technologies and formulations. We are looking for a high-level competitive analysis of existing technologies that improve the absorption and bioavailability of active ingredients in consumer products.We will give you access to organizational assets to support this project, such as brand collateral and background information on the subject of interest. Students will have to be able to do literature reviews.ObjectiveWe hope to gain a comprehensive understanding of the competitive technologies that improve absorption and how we can differentiate ourselves through our product/service offering, and our messaging.

Regulatory Research for Commercialization Strategies

Folium Labs Inc. is a biotech company focused on the development and marketing of nutraceutical and pharmaceutical delivery technologies and formulations. We are looking for market research on a high level of regulatory compliance for our products in Canada and the USA. The students will be given ingredients that we use in our products and will be consulting publicly available information on Health Canada and FDA websites to suggest if these ingredients may cause regulatory hurdles we may face when launching our products.We will give you access to organizational assets to support this project, such as brand collateral and background information on the subject of interest. ObjectiveWe hope to gain a comprehensive understanding of the regulatory compliance of some ingredients in our products in North America. The reports will help us identify the most appropriate commercialization strategies for specific products.

Product Explainer Videos

We are looking for 4 students with video creating skillsFolium Labs is looking to develop an animated video about our nutraceutical products. We are looking for students to assist us in the script development, storyboard, scene creation, and animation of this video. We envision this project to include but not be limited to:The creation of fun and engaging 2 minute 2D-3D videos explaining our nutraceutical products that are consistent with our brand guidelines and communication strategy; each student will create two videosThis video will be displayed on our website and shared in social media and by emailFinal deliverables should include:A basic video scriptA voice-over recording of the final video scriptVideo background musicA visual storyboardCompleted video scenesIcons for individual scenesA completed animated video with all of the elements above

Blogging - Reviews of Clinical Studies of Amaranth Oil

Folium Labs has recently launched a new wellness product - a 30 ml dropper bottle with cold-pressed amaranth oil. Amaranth Oil has a lot of medicinal benefits and contains a number of active ingredients that are widely used in the nutraceutical and pharmaceutical industries. We want to create a blog with reviews of the latest advances in the scientific evidence of amaranth oil in treating various medical conditions. This will strengthen our marketing and bring more awareness about the science-backed benefits of amaranth oil. Also, we would like to collaborate with students to create blog posts that drive more traffic to our website educate consumers on the latest research on amaranth oil, and build credibility among consumers about its benefits, converting them into online buyers. The students will conduct and learn the following digital advertising and e-commerce activities:Conduct keyword analysis utilizing online tools and optimize the blog posts for search engines. This includes using target keywords and naturally adding meta tags.Share your blog posts across your social media channels, email newsletters, and other marketing channels. Encourage our audience to share content, too.Encourage comments on blog posts and actively respond to them. Engage with our audience in discussions related to the content.Incorporate blog content into our email marketing strategy. Share new blog posts with our subscribers and provide them with additional insights or incentives to visit the blog.Consider guest blogging on industry-related websites or inviting guest bloggers to contribute to your blog. Use analytics tools like Google Analytics to track the performance of the blog posts. Monitor metrics like traffic, bounce rate, time on page, and conversion rates.Incorporate calls-to-action (CTAs) within your blog posts to guide readers to take desired actions, such as signing up for a newsletter or making a purchase.Each blog should convey information about a specific study and its conclusions. This will involve several different steps for the students, including:Familiarizing themselves with our goals, target market, products, and services.Recommending topics for our blog posts.Drafting blog posts relevant to our business.Revising blog posts based on feedback.Bonus steps in the process would also include:Recommending ways to market our blog.