Susan Kates
Susan Kates
Consultant -
(1)
5
Categories
Communications Market research Competitive analysis Creative writing Marketing analytics

Achievements

Latest feedback

Dianne McKay
Employer
April 19, 2022
Experience Feedback
Evaluation Rubric for work done for BME 5503- Entrepreneurship Capstone -Winter, 2022 Name of students (include full name please) Name of Project/Client Can Karacayli Peace and Forgiveness Ganeev Sethi Alexis Kartavicius Sviatoslav Kolosivskyi Part 1: Problem or opportunity: please rate by picking one option below on how well the students clearly articulated the problem or opportunity they or their client is trying to address in the market. Very Poor Poor Fair Good Very Good 1 2 3 4 5 In the space provided, please provide comments as to explain your rating This team knocked it out of the ballpark. Their idea of a Disney partnership is brilliant. We love the Disney idea, as it completely fits with our target market. Part 2: Please rate by picking one option below on how well did the students articulate the Business model they or the client are proposing: Very Poor Poor Fair Good Very Good 1 2 3 4 5 Please provide comments as to why you provided the score you did, and what the students could do to improve. The students clearly understood the model they proposed and provided a thorough, detailed presentation. The research was thorough. The SWOT and competitive analysis were well-articulated and thought through, and hit the nail on its head! Part 3 Please rate by picking one option below on how would you evaluate the work they have done to collect and analyze information about their target market (please take into account any reasonable constraints they may have articulated) Very Poor Poor Fair Good Very Good 1 2 3 4 5 Please provide comments as to why you provided the score you did, and what the students could do to improve. The students did quite a bit of research and presented it well. They gave wonderful suggestions on a Disney partnership, and their excitement showed. An excellent job on all counts, and the passion came through. This team has inspired Azim to add Toronto to our launch. A brilliant job, Humber! Part 4 How effective were the students in utilizing what they have learned from previous courses related to Entrepreneurship? Extremely Un-effective Somewhat Un-effective Fair Some effective Extremely effective 1 2 3 4 5 Please provide comments as to why you provided the score you did, and what the students could do to improve. Not knowing their previous courses, we would say the students loved working on this project as much as we enjoyed working with them. They deserve a 10!
Humber College
Entrepreneurship Fundamentals
Humber College
Peace Through Forgiveness
Financial Business Plan - Peace Through Forgiveness with Azim Khamisa
Peace Through Forgiveness

Recent experiences

RBC Future Launch
RBC Future Launch

Entrepreneurship Capstone (Humber College)

BME 5503

Sep 5, 2024 - Dec 19, 2024

Looking to elevate your organization, and bring it to the next level? Bring on learners from Humber College to be your virtual interns, in a project-based experience. Learners will work on one or more projects of your choosing over the internship period, connecting with you as needed with virtual communication tools. Students in this course will synthesize concepts and strategies from previous and concurrent courses to create a comprehensive business plan for their envisioned enterprise. The plan entails evaluating market attractiveness, internal capabilities, and external risks. It includes assessing various business strategies, formulating a mission, vision, goals, and business objectives, and outlining detailed strategies for key functional areas like marketing, operations, finance, human resources, and leadership. The course allows students to refine a business concept and advance it toward launch.

Matches 1
Category Customer segmentation + 4
Closed
Cross-College Entrepreneurial Challenge
Cross-College Entrepreneurial Challenge
Toronto, Ontario, Canada

Riipen Cross-College Entrepreneurial Challenge 2024

Apr 19, 2024 - Apr 26, 2024

Your business may be an ideal candidate to take advantage of a small team of entrepreneurial student consultants devoted to helping you at no cost to your business. Welcome to the third edition of the Riipen Cross-College Entrepreneurial Challenge ! The CCEC brings together Mentors, Faculty and Students to help real-world businesses solve current challenges. Are you a small business looking for some innovative and creative ideas from intrapreneurial-minded students capable of solving a pressing business problem? Then this challenge is a good fit for you! Your business will be featured in our social media campaigns launching in March to May of 2024 with your logo prominently displayed. You will be responsible for creating a 5 to 10 minute video explaining your business concern, then meeting with student teams to answer their well researched questions. You will have the opportuntiy to select the best option for your problem based on the submissions from various college student teams. This year's competition launches on Friday April 19th , and will have two portions: a student team video submission and Q&A response (from student teams as well). The video submission will be a 5 minute recommendation of the challenge presented. S tudents will be responsible for submitting their video by 5:00 pm on Wednesday April 24 . You will be required to review and evaluate all the submissions on Thursday April 25th , generating some questions to which student teams will answer that day. Then, upon a professional panel review from industry experts along with you, winners will be chosen on Friday April 26th , and announced at our virtual closing ceremony. Prizes will be awarded to selected teams & individuals based on outstanding teams, creativity, top presenters and much more!

Matches 3
Category Digital marketing + 4
Closed
Cross-College Entrepreneurial Challenge
Cross-College Entrepreneurial Challenge
Toronto, Ontario, Canada

Cross-College Entrepreneurial Challenge 2023

CCEC1

Apr 23, 2023 - Apr 29, 2023

Your business may be an ideal candidate to take advantage of a small team of consultants devoted to helping you at no cost to you. Welcome to the second edition of the Riipen Cross-College Entrepreneurial Challenge! The CCEC brings together Mentors, Faculty and Students to help real-world Entrepreneurs solve current challenges. This year's competition will have two portions: a video submission and Q&A. The video submission will be a 5 minute recommendation of the challenge presented, submitted by 5:00 pm on April 27. On April 28th, the winners will be announced. Prizes will be awarded to selected teams & individuals based on outstanding teams, creativity, top presenters and much more!

Matches 0
Category Digital marketing + 3
Closed
Humber College
Humber College
Toronto, Ontario, Canada

Entrepreneurship Capstone

BME 5503

Jan 9, 2024 - Apr 16, 2024

Looking to elevate your organization, and bring it to the next level? Bring on learners from Humber College to be your virtual interns, in a project-based experience. Learners will work on one or more projects of your choosing over the internship period, connecting with you as needed with virtual communication tools. Students in this course will synthesize concepts and strategies from previous and concurrent courses to create a comprehensive business plan for their envisioned enterprise. The plan entails evaluating market attractiveness, internal capabilities, and external risks. It includes assessing various business strategies, formulating a mission, vision, goals, and business objectives, and outlining detailed strategies for key functional areas like marketing, operations, finance, human resources, and leadership. The course allows students to refine a business concept and advance it toward launch.

Matches 1
Category Customer segmentation + 4
Closed