Digital Content Creation

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization.Are you interested in writing and communication, marketing, social media, and learning the ins and outs of the digital marketing world, while keeping all of this organized through the discipline of project management!? If so, please apply!Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

Marketing Strategy Plan

We want students to help us build a marketing strategy plan to grow and engage our target market. We’d like to know how we can maximize the use of different channels and get recommendations to improve our messaging.The main questions we’d like students to help us answer are the following:How do students currently perceive our brand and marketing, based on publicly available information about our company?What channels should we utilize for promotion, including ones we are not currently using?What budget is appropriate for advertising, given our goals?How could our messaging be updated to better explain our value proposition?

SEO and Social Media Strategy

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:Keyword analysis to determine relevant search terms to our organizationA strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords & Social media requirements to increase the number of followers/likes and shareContent Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our siteCreating engaging content for prominent media websitesWorking with tools and programs such as Google Analytics, LinkedIn, FaceBook, Instragram, Youtube, Base Camp, Twitter

Training Assistant

We want to be known as an organization that values the development of our people. To assist us in this goal, we would like to collaborate with students to assist with the current trainings we offer our employees. We have an idea of areas where training could be implemented, but we would also appreciate insight on recommended training and development areas.

Customer Service Specialist

We want to be known as an organization that values the development of our people. To assist us in this goal, we would like to collaborate with students to assist with helping customers gain their best experience by resolving their concerns with empathy and care, documenting pain points to share with internal teams, and improving brand credibility. We have an idea of areas where training could be implemented, but we would also appreciate insight on recommended customer service areas.

Digital Marketing Strategy

At Sports After 6, we are not just a multimedia company; we are the storytellers of local athletic talent in the Greater Toronto Area (GTA). Our mission is to shine a spotlight on athletes, from recreational leagues to the professional stage, creating memorable experiences and meaningful opportunities.Our Mission:We are dedicated to celebrating and empowering athletes, regardless of gender or age. Our mission is to provide a personalized and comprehensive multimedia platform. We capture the essence of every game, every play, and every athlete, turning them into inspiring stories that resonate with our audience.We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.The main questions we’d like students to help us answer are the following:How should we promote our company?What social media channels should we utilize?What budget is appropriate for advertising?What messaging should we use?

Brand Identity and Graphic Design

Our company is looking to solidify our identity and revamp the logo that we currently have. We are looking to better connect with our audience by standing out and being memorable while also being able to use the designs the students offer in a corporate setting.We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding and come up with possible new names for the company.This will involve several different steps for the students, including:Researching the brand identity.Logo and name proposals that reflect who we areWork to create a branding guide for us to referenceHelp create prototypes using software tools that can be implemented in our marketingResearch into the competitors to see what they are doing.Creating custom branding sheets with colours and logos.

SEO and Social Media Strategy

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded.This will involve several different steps for the students, including:Researching keywords to determine the most relevant terms that our customers search for.Researching Search Engine Optimization requirements for us to rank on the first page of Google.Constructing a content calendar to upload social media content for the maximum possible traffic .Creating social media content using the most efficient keywords for our target audience while following the content calendar.Bonus steps in the process would also include:Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends

Public Relations and Outreach

The main goal of the project for a Public Relations and Outreach Intern in your 80-hour internship is to establish and nurture initial connections with athletes, coaches, and sponsors who have the potential to become partners or collaborators with Sports After 6. This is primarily a relationship-building and awareness-raising phase, and the specific objectives might include:Identify Prospective Partners: Create a well-researched list of potential athletes, coaches, and sponsors who align with your company's mission and could benefit from collaboration.Initiate Contact: Reach out to these prospects to introduce Sports After 6, its mission, and the value it offers. The goal is to generate initial interest and establish a connection.Generate Interest: Encourage these prospects to engage with your content or express interest in learning more about how they can collaborate with your company.Document Interactions: Keep a record of all interactions and responses, including positive responses, expressions of interest, or any specific requests from the prospects.Prepare for Future Collaboration: Lay the groundwork for potential future collaboration by scheduling follow-up meetings, calls, or discussions with prospects who have shown interest.Raise Awareness: Increase awareness of Sports After 6 within the target audience of athletes, coaches, and sponsors. This can be achieved through social media engagement and interactions.

Email Marketing Coordinator

The main goal of the Email Marketing Coordinator intern's project, within the first 80 hours, is to establish the foundational elements for email marketing at Sports After 6. This includes:Email Marketing Strategy Development: Develop a basic understanding of email marketing best practices and create a preliminary email marketing strategy that aligns with the company's mission and goals. The goal is to have a clear plan for how email marketing will support the company's objectives.Initial Campaign Setup: Set up the selected email marketing platform, design a sample email template, and create content for an introductory email campaign. The goal is to have a functioning email marketing system ready for use.List Building and Segmentation: Begin building an email subscriber list by collecting contacts and develop a basic system for segmenting the list. The goal is to have an initial set of subscribers and a plan for organizing them.Performance Monitoring and Reporting: Monitor the performance of the sample email campaign, tracking key metrics like open rates and click-through rates. The goal is to gain insights into the effectiveness of the initial campaign and identify areas for improvement.Compliance Check: Ensure that email marketing practices are compliant with relevant regulations, such as the CAN-SPAM Act. The goal is to operate within legal boundaries.Knowledge Transfer: Transfer knowledge and skills to other team members to ensure they can continue email marketing efforts after the intern's role concludes. The goal is to build internal capacity for ongoing email marketing activities.In summary, the main goal of this project is to initiate and establish the fundamental components of an email marketing program at Sports After 6. It's about getting the company started in the world of email marketing, with the necessary tools, strategies, and initial campaigns in place. This sets the stage for future email marketing efforts and audience engagement.