Edventive – Teacher Engagement and Targeted Growth Strategy Implementation
The goal of this project is to enhance Edventive's user acquisition and engagement strategies by implementing targeted growth loops, creating compelling content for specific teacher personas, and optimizing conversion pathways to drive product adoption among educators struggling with administrative tasks.
Edventive – Digital Handwritten Grading Enhancements
The goal of this project is to enhance Edventive's existing handwritten work processing system, with a focus on improving question-answer pair detection, implementing step-by-step problem-solving analysis, and developing basic PDF annotation tools for uploaded student work.
EdTech Startup SEO & Social Media Management
Goal: Increase brand awareness, drive website traffic, and enhance engagement among teachers through targeted SEO and social media strategies.Target Audience: Teachers (K-12, higher education)Focus Areas: Back-to-school cycle, teacher pain points, classroom resources, professional development and reducing administrative overwhelm.
Teacher Sentiment Analysis and Administrative Challenges Discovery
Goal: Conduct comprehensive customer discovery research to understand teacher sentiments and administrative challenges to help inform our product roadmap and outreach strategy for the fall.Scope:Research teacher sentiments on social media (Instagram, TikTok, Facebook, LinkedIn, Pinterest, X, Reddit)Engage teachers online to discuss administrative strugglesConduct 30-minute interviews with 25 individual teachersAnalyze data to identify pain points and inform product improvementsTimeline: 7.5 hours a week for 8 weeks
Search Engine Optimization Strategy Implementation for Scooli
The main goal for the project is to continue building upon the initial search engine optimization strategy research and come up with a comprehensive implementation plan to drive traffic to Scooli's new site and increase brand awareness amongst educators. This will involve several different steps for the students, including:- Analyzing the current search engine optimization strategy and its effectiveness.- Researching keywords and phrases relevant to educators and the education industry.- Developing an implementation plan for on-page and off-page optimization.- Creating content strategies to improve search engine rankings.- Identifying opportunities for link building and outreach to increase site authority.- Monitoring and reporting on the progress of the implementation plan.
SEO Research for Education Technology Sector
The main goal for the project is to conduct search engine optimization research focusing on prominent competitors in the Education Technology Sector. This will involve several different steps for the learners, including:- Identifying and analyzing the SEO strategies of prominent competitors in the Education Technology Sector.- Conducting keyword research to understand the most relevant and high-traffic keywords in the sector.- Analyzing backlink profiles and content strategies of competitors to identify opportunities for improvement.- Developing a comprehensive report outlining the findings and recommendations for Scooli's SEO strategy.
Market Research for Education Technology Solutions
The main goal for the project is to conduct market research to create documents outlining the links between Scooli's Education Technology solutions and the requirements for federal funding in Canada and the USA. This will involve several different steps for the students, including:- Researching the federal funding requirements for education technology solutions in Canada and the USA.- Analyzing Scooli's Education Technology solutions and identifying the key features and benefits.- Identifying the specific areas where Scooli's solutions align with the federal funding requirements.- Creating comprehensive documents outlining the links between Scooli's solutions and the federal funding requirements.
SEO and Social Media Strategy
Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded.This will involve several different steps for the students, including:Researching keywords to determine the most relevant terms that teachers search for.Researching Search Engine Optimization requirements for us to rank on the first page of Google for our relevant keywords.Researching online teacher communities we can start interacting and partnering with.Brainstorming effective ways to engage with teachers online.Creating a list of teacher or education influencers on Instagram, Facebook and TikTok.
Market Research
We want to better understand teachers and the overall EdTech market, so we can uniquely position ourselves within our industry.We would like to collaborate with students to conduct market research involving:Familiarizing themselves with our company’s values, products and services.Researching our target market and market potential.Researching the industry and competitive landscape.Recommending strategies to improve our positioning, brand, products and services.Bonus steps in the process would also include:Recommending strategies to differentiate ourselves from our competition.
SEO and Social Media Strategy
Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded.This will involve several different steps for the students, including:Researching keywords to determine the most relevant terms that teachers search for.Researching Search Engine Optimization requirements for us to rank on the first page of Google for our relevant keywords.Researching online teacher communities we can start interacting and partnering with.Brainstorming effective ways to engage with teachers online.Creating an initial social media content strategy.
Competitive Analysis
We want to better understand how teachers perceive and interact with the software they use. This will help us develop clarity on our competitive advantages and optimize our marketing strategy.We would like to collaborate with students to conduct a competitive analysis of our business.This will involve several different steps for the students, including:Familiarizing themselves with our company, products, and target market.Identifying current and potential future competitors.Creating a matrix identifying features that are similar and different between companies.Bonus steps in the process would also include:Recommending how our company can differentiate itself through products / services and messaging.